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~isPartOf:"Green consumerism : perspectives, sustainability, and behavior"
~isPartOf:"Journal of business ethics : JOBE"
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Green marketing
13
Öko-Marketing
13
Environmental consciousness
11
Umweltbewusstsein
11
Consumer behaviour
9
Konsumentenverhalten
9
Sustainable product
7
Öko-Produkt
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Cho, Yoon-Na
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Fraj-Andrés, Elena
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Gangadharbatla, Harsha
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Green consumerism : perspectives, sustainability, and behavior
Journal of business ethics : JOBE
Journal of business research : JBR
25
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
Corporate social responsibility and environmental management
5
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
International journal of production economics
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Driving green consumerism through strategic sustainability marketing
4
International journal of advertising : the quarterly review of marketing communications
4
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ECONIS (ZBW)
13
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1
Green marketing : the next marketing revolution
Acharya, Anitha
;
Gupta, Manish
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 3-20)
.
2019
Persistent link: https://www.econbiz.de/10012000157
Saved in:
2
Environmentally conscious consumer behavior and green marketing : an analytical study of the Indian market
Kautish, Pradeep
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 119-142)
.
2019
Persistent link: https://www.econbiz.de/10012000169
Saved in:
3
Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika
;
Lal, Madan
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 143-158)
.
2019
Persistent link: https://www.econbiz.de/10012000171
Saved in:
4
Sustainable green marketing : a tred of consumerism
Tullani, Harsh
;
Dahiya, Richa
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 161-183)
.
2019
Persistent link: https://www.econbiz.de/10012000173
Saved in:
5
Communicating sustainability and green marketing : an emotional appeal
Venkata Rajasekhar, Moturu
;
Krishnaveer Abhishek, Challa
; …
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 229-257)
.
2019
Persistent link: https://www.econbiz.de/10012000411
Saved in:
6
Going green : toward organic farming and a plastic-free eco-friendly lifestyle
Roy, Sumit
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 305-333)
.
2019
Persistent link: https://www.econbiz.de/10012000548
Saved in:
7
Gray shades of green : causes and consequences of green skepticism
Leonidou, Constantinos N.
;
Skarmeas, Dionysis
- In:
Journal of business ethics : JOBE
144
(
2017
)
2
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011757338
Saved in:
8
Exploring the gap between consumers' green rhetoric and purchasing behaviour
Johnstone, Micael-Lee
;
Tan, Lay Peng
- In:
Journal of business ethics : JOBE
132
(
2015
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011414262
Saved in:
9
Different shades of green consciousness : the interplay of sustainability labeling and environmental impact on product evaluations
Cho, Yoon-Na
- In:
Journal of business ethics : JOBE
128
(
2015
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10010517654
Saved in:
10
Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely
;
Gangadharbatla, Harsha
;
Paladino, Angela
- In:
Journal of business ethics : JOBE
125
(
2014
)
4
,
pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
Saved in:
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