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~isPartOf:"Handbook of developments in consumer behaviour"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
~subject:"Information processing"
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Consumer behaviour
Information processing
Konsumentenverhalten
7
Neuroscience
7
Neurowissenschaften
7
Brand
4
Brand image
4
Brand management
4
Markenartikel
4
Markenführung
4
Markenimage
4
Neuromarketing
4
Emotion
2
Brand evaluation
1
Brand performance
1
Brands
1
Consumer neuroscience
1
Designation of origin
1
Dual processing
1
FMRI
1
Functional magnetic resonance imaging
1
Herkunftsbezeichnung
1
High technology
1
Hochtechnologie
1
Implicit attitudes
1
National brands
1
Own-label brands
1
Perceived value
1
Pleasure
1
Regression analysis
1
brand name processing
1
brand names
1
branding
1
consumer behaviour
1
fMRI research
1
marketing
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neural systems
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neuromarketing
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neuroscience
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7
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Al-Kwifi, Sam O.
1
Alcauter, Sarael
1
Alves, Alessandro Martins
1
Barrios, Fernando
1
Cervantes, Javier
1
Ferreira, Hugo Alexandre
1
Foxall, Gordon R.
1
Hillenbrand, Philipp
1
Hubert, Anita Mirja
1
Javed, Uzma
1
Kenning, Peter
1
Linzmajer, Marc
1
Martins, Marisa
1
Ramalho, Joana
1
Santos, Jose Paulo Marques dos
1
Seixas, Daniela
1
Vriens, Marco
1
Yani-de-Soriano, Mirella
1
Yousafzai, Shumaila Y.
1
Zaichkowsky, Judith Lynne
1
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Handbook of developments in consumer behaviour
The journal of product & brand management
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
European research studies
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
International journal of consumer studies
3
Journal of consumer behaviour : an international research review
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Arbeitspapiere der Nordakademie
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economics : the open-access, open-assessment e-journal
1
Economics, management and financial markets
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Modeling the implicit brand : capturing the hidden drivers
Vriens, Marco
;
Alves, Alessandro Martins
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011801137
Saved in:
2
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
3
The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
Saved in:
4
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
5
Consumer involvement : review, update and links to decision neuroscience
Zaichkowsky, Judith Lynne
- In:
Handbook of developments in consumer behaviour
,
(pp. 523-546)
.
2012
Persistent link: https://www.econbiz.de/10009569265
Saved in:
6
The role of neurophysiology, emotion and contingency in the explanation of consumer choice
Foxall, Gordon R.
;
Yani-de-Soriano, Mirella
;
Yousafzai, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 461-522)
.
2012
Persistent link: https://www.econbiz.de/10009569268
Saved in:
7
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
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