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~isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~isPartOf:"Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings"
~subject:"KMU"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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KMU
Online-Marketing
Theorie
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Internet marketing
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Game theory
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Spieltheorie
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Auction theory
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Auktionstheorie
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Advertising
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Nash equilibrium
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Aufsatz im Buch
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Celtek, Evrim
2
Gülsoy, Tanses Yasemin
2
Topsümer, Füsun
2
Vassilvitskii, Sergei
2
Yarkin, Dincer
2
Aktan, Ercan
1
Altiok Gürel, Pinar
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Ashwinkumar, B. V.
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Handbook of research on effective advertising strategies in the social media age
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
Leitfaden Online-Marketing ; [Bd. 1]
31
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
14
E-commerce adoption and small business in the global marketplace : tools for optimization
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
E-marketing ; Vol. 3
12
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
New economy in kleinen und mittleren Unternehmen
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
E-business issues, challenges and opportunities for SMEs : driving competitiveness
8
E-marketing in developed and developing countries : emerging practices
8
Innovations in SMEs and conducting e-business : technologies, trends and solutions
8
Strategic corporate communication in the digital age
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Computer-mediated marketing strategies : social media and online brand communities
7
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital advertising : theory and research
7
Global perspectives on small and medium enterprises and strategic information systems : international approaches
7
Interdisciplinary management research XVI ; 1
7
New Developments in Online Marketing
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
SMEs in the digital era : opportunities and challenges of the digital single market
7
The Routledge companion to advertising and promotional culture
7
The SAGE handbook of social media marketing
7
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ECONIS (ZBW)
29
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1
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
2
Gamification and social media as tools for tourism promotion
Kachniewska, Magdalena
- In:
Handbook of research on effective advertising …
,
(pp. 17-51)
.
2015
Persistent link: https://www.econbiz.de/10011283776
Saved in:
3
Does social media marketing improve business performance?
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 416-439)
.
2015
Persistent link: https://www.econbiz.de/10011283735
Saved in:
4
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
5
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
6
Subliminal advertising and its ethical dimensions in the social media age
Elci, Meral
;
Sert, Arzu
- In:
Handbook of research on effective advertising …
,
(pp. 368-387)
.
2015
Persistent link: https://www.econbiz.de/10011283739
Saved in:
7
Dynamic narrative alignment : rhetoric in community-driven social media management
Wrobel, Sophie
;
Kellden, John
- In:
Handbook of research on effective advertising …
,
(pp. 339-367)
.
2015
Persistent link: https://www.econbiz.de/10011283740
Saved in:
8
Advertising ethics in the social media age
Gülsoy, Tanses Yasemin
- In:
Handbook of research on effective advertising …
,
(pp. 321-338)
.
2015
Persistent link: https://www.econbiz.de/10011283741
Saved in:
9
Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
10
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
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