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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
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Consumer behaviour
Marketingmanagement
Internet marketing
129
Online-Marketing
129
Social Web
75
Social web
75
Konsumentenverhalten
74
Advertising effects
57
Werbewirkung
57
Advertising
40
Werbung
38
Viral marketing
31
Virales Marketing
31
Brand management
27
Markenführung
27
social media
25
Brand image
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Markenimage
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Beziehungsmarketing
12
Marketing management
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Online retailing
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Online-Handel
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Relationship marketing
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Confidence
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Vertrauen
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advertising
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Markenartikel
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Bellman, Steven
3
Kareklas, Ioannis
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Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Muehling, Darrel D.
2
Phua, Joe
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Handbook of research on integrating social media into strategic marketing
Journal of marketing communications
Journal of business research : JBR
200
Journal of retailing and consumer services
151
International journal of internet marketing and advertising : IJIMA
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
International journal of advertising : the review of marketing communications
66
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
54
International journal of hospitality management
52
International journal of electronic marketing and retailing : IJEMR
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
The journal of product & brand management
47
Cogent business & management
43
Electronic commerce research
37
Journal of promotion management : JPM
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
32
Journal of advertising research
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing
31
Marketing intelligence & planning
31
Journal of marketing management : MM
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of technology marketing : IJTMkt
29
The journal of brand management : an international journal
29
Asia Pacific journal of marketing and logistics
28
Journal of electronic commerce research : JECR
28
Journal of strategic marketing
28
Tourism management : research, policies, practice
28
International journal of consumer studies
27
International journal of contemporary hospitality management
27
Journal of the Academy of Marketing Science
27
Young consumers : insight and ideas for responsible marketers
27
Technological forecasting & social change : an international journal
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of management information systems : JMIS
25
Psychology & marketing
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
83
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
8
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
9
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
10
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
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