//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Online-Marketing
17
Social Web
17
Social web
17
Professional sports
3
Profisport
3
Sportmarketing
3
Sports marketing
3
Brand equity
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Großbritannien
2
Konsumentenverhalten
2
Markenwert
2
Marketing management
2
Marketingmanagement
2
United Kingdom
2
Advertising effects
1
Bekleidungsindustrie
1
Brand management
1
Clothing industry
1
Competitive advantage
1
Consumer attitudes
1
Copyright law
1
Customer retention
1
Facebook, Inc.
1
Fernsehen
1
Football
1
Fußball
1
HR marketing
1
Higher education finance
1
Higher education institution
1
Hochschule
1
Immaterialgüterrechte
1
Innovation management
1
Innovationsmanagement
1
Intellectual property rights
1
Kundenbindung
1
Malaysia
1
more ...
less ...
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
73
Aufsatz in Zeitschrift
73
Book section
17
Case study
4
Fallstudie
4
Language
All
English
17
Author
All
Hajli, Nick
3
Cohen, Ivan K.
2
Mohana Shanmugam
2
Yusmadi Yah Jusoh
2
Bugshan, Hatem
1
Dadwal, Sumesh Singh
1
Firdous, Azmat
1
Garcia-Haro, Maria Angeles
1
Jabar, Marzanah A.
1
Kop, Aysegul Eda
1
Li, Yibai
1
Lin, Xiaolin
1
Liu, Rebecca
1
Martinez Canas, Ricardo
1
Martinez-Ruiz, Maria Pilar
1
Mohammadkazemi, Reza
1
Nadda, Vipin
1
Nield, Geoffrey E.
1
Pynta, Peter
1
Rozi Nor Haizan Nor
1
Salaber, Julie
1
Seixas, Shaun A.
1
Silberstein, Richard B.
1
Sims, Julian
1
Tugrul, Tugba Orten
1
Veglio, Valerio
1
Wang, Yichuan
1
Wolf, Maxim Viktor
1
Yang, Huadong
1
Zhang, Dawei
1
more ...
less ...
Published in...
All
Handbook of research on integrating social media into strategic marketing
Technological forecasting & social change : an international journal
Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
E-marketing ; Vol. 3
11
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
E-marketing in developed and developing countries : emerging practices
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Web 2.0 : neue Perspektiven für Marketing und Medien
8
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital advertising : theory and research
7
Interdisciplinary management research XVI ; 1
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
Strategic corporate communication in the digital age
7
The Routledge companion to advertising and promotional culture
7
The SAGE handbook of social media marketing
7
Advertising, promotion, and new media
6
Blockchain technology and applications for digital marketing
6
Computer-mediated marketing strategies : social media and online brand communities
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
6
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
6
Handbook of research on mobile marketing management
6
New Developments in Online Marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing
Nadda, Vipin
;
Dadwal, Sumesh Singh
;
Firdous, Azmat
- In:
Handbook of research on integrating social media into …
,
(pp. 359-379)
.
2015
Persistent link: https://www.econbiz.de/10011294557
Saved in:
2
Sports marketing and social media
Mohammadkazemi, Reza
- In:
Handbook of research on integrating social media into …
,
(pp. 340-358)
.
2015
Persistent link: https://www.econbiz.de/10011294559
Saved in:
3
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
4
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
5
Understanding customers' behaviour through Web data mining models
Veglio, Valerio
- In:
Handbook of research on integrating social media into …
,
(pp. 240-256)
.
2015
Persistent link: https://www.econbiz.de/10011294586
Saved in:
6
A continuance model for optimized participation in virtual communities
Mohana Shanmugam
;
Yusmadi Yah Jusoh
- In:
Handbook of research on integrating social media into …
,
(pp. 187-206)
.
2015
Persistent link: https://www.econbiz.de/10011294593
Saved in:
7
Social media and higher education : direct and indirect marketing
Cohen, Ivan K.
;
Salaber, Julie
- In:
Handbook of research on integrating social media into …
,
(pp. 167-186)
.
2015
Persistent link: https://www.econbiz.de/10011294597
Saved in:
8
The neuroscience of social television
Seixas, Shaun A.
;
Nield, Geoffrey E.
;
Pynta, Peter
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 153-166)
.
2015
Persistent link: https://www.econbiz.de/10011294600
Saved in:
9
On the relationship between online social support and users' ontinuance intention : evidence from social network sites
Lin, Xiaolin
;
Zhang, Dawei
;
Li, Yibai
- In:
Handbook of research on integrating social media into …
,
(pp. 140-152)
.
2015
Persistent link: https://www.econbiz.de/10011294604
Saved in:
10
The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
Persistent link: https://www.econbiz.de/10011294606
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->