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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Handbook of research on integrating social media into strategic marketing
Web 2.0 : neue Perspektiven für Marketing und Medien
Social Branding : Strategien - Praxisbeispiele - Perspektiven
18
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cases on strategic social media utilization in the nonprofit sector
6
Computer-mediated marketing strategies : social media and online brand communities
6
E-marketing ; Vol. 1
6
Interdisciplinary management research XVI ; 1
6
Strategic corporate communication in the digital age
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Digital and social media marketing : a results-driven approach
5
Digitale Kommunikation
5
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
5
Marketing in the cyber era : strategies and emerging trends
5
Online reputation management in destination and hospitality : what we know, what we need to know
5
Digital Business in Africa : Social Media and Related Technologies
4
E-marketing ; Vol. 3
4
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
4
Leveraging computer-mediated marketing environments
4
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
4
The SAGE handbook of digital marketing
4
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
3
Analyzing the strategic role of social networking in firm growth and productivity
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Branding and sustainable competitive advantage : building virtual presence
3
Bridging the gap between advertising academia and practice
3
Consumer psychology in a social media world
3
Contemporary issues in social media marketing
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
Developing digital marketing : relationship perspectives
3
Digital advertising : theory and research
3
Digital transformation in business and society : theory and cases
3
E-marketing ; Vol. 2
3
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
3
Ethical practice of social media in public relations
3
Harnessing the power of social media and web analytics
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing analysis in sport business : global perspectives
3
Multichannel marketing ecosystems : [creating connected customer experiences]
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
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ECONIS (ZBW)
22
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1
Social media marketing
Nadda, Vipin
;
Dadwal, Sumesh Singh
;
Firdous, Azmat
- In:
Handbook of research on integrating social media into …
,
(pp. 359-379)
.
2015
Persistent link: https://www.econbiz.de/10011294557
Saved in:
2
Sports marketing and social media
Mohammadkazemi, Reza
- In:
Handbook of research on integrating social media into …
,
(pp. 340-358)
.
2015
Persistent link: https://www.econbiz.de/10011294559
Saved in:
3
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
4
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
5
Understanding customers' behaviour through Web data mining models
Veglio, Valerio
- In:
Handbook of research on integrating social media into …
,
(pp. 240-256)
.
2015
Persistent link: https://www.econbiz.de/10011294586
Saved in:
6
A continuance model for optimized participation in virtual communities
Mohana Shanmugam
;
Yusmadi Yah Jusoh
- In:
Handbook of research on integrating social media into …
,
(pp. 187-206)
.
2015
Persistent link: https://www.econbiz.de/10011294593
Saved in:
7
Social media and higher education : direct and indirect marketing
Cohen, Ivan K.
;
Salaber, Julie
- In:
Handbook of research on integrating social media into …
,
(pp. 167-186)
.
2015
Persistent link: https://www.econbiz.de/10011294597
Saved in:
8
The neuroscience of social television
Seixas, Shaun A.
;
Nield, Geoffrey E.
;
Pynta, Peter
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 153-166)
.
2015
Persistent link: https://www.econbiz.de/10011294600
Saved in:
9
On the relationship between online social support and users' ontinuance intention : evidence from social network sites
Lin, Xiaolin
;
Zhang, Dawei
;
Li, Yibai
- In:
Handbook of research on integrating social media into …
,
(pp. 140-152)
.
2015
Persistent link: https://www.econbiz.de/10011294604
Saved in:
10
The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
Persistent link: https://www.econbiz.de/10011294606
Saved in:
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