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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of marketing communications"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising Industry"
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Advertising industry
45
Werbewirtschaft
45
Advertising
15
Werbung
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Creativity
14
Kreativität
14
USA
12
United States
12
Advertising effects
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advertising agency
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Digitalisierung
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Kilgour, Mark
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Stuhlfaut, Mark W.
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West, Douglas C.
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3
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2
Campbell, Colin L.
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Abhishek
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1
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Campbell, Colin
1
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1
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Handbook of social media management : value chain and business models in changing media markets
International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
Journal of euromarketing
Journal of marketing communications
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
European journal of marketing : EJM
8
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The marketing review
3
Ekonomiska Samfundets tidskrift
2
Gender in management : an international journal
2
Human relations
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economics & management strategy : JEMS
2
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1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
The JAR 2024 list of research priorities : an advertising industry-informed list of areas where research is needed most
Campbell, Colin L.
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. iv-vi
Persistent link: https://www.econbiz.de/10014507655
Saved in:
3
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
4
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
5
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
6
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
7
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
8
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
Saved in:
9
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
10
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
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