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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~subject:"Online-Handel"
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Search: subject:"Social Web"
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Online-Handel
Social Web
556
Social web
556
Consumer behaviour
243
Konsumentenverhalten
243
Internet marketing
208
Online-Marketing
208
Social media
122
Brand management
108
Markenführung
108
Beziehungsmarketing
105
Relationship marketing
105
Viral marketing
102
Virales Marketing
102
Brand image
66
Markenimage
66
Social network
63
Soziales Netzwerk
63
Online retailing
61
Customer integration
55
Kundenintegration
55
E-commerce
40
Electronic Commerce
40
Brand
33
Social relations
31
Soziale Beziehungen
31
Digital platform
30
Digitale Plattform
30
Advertising effects
28
Markenartikel
28
Werbewirkung
28
Betriebliche Wertschöpfung
27
Value creation
27
Confidence
25
Vertrauen
25
Digitalisierung
24
Digitization
24
Luxury goods
22
Luxusgüter
22
Marketing management
22
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61
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English
61
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Choi, Jeonghye
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Kim, Jikyung
2
Liang, Ting-Peng
2
Peng, Ling
2
Teng, Lefa
2
Turban, Efraim
2
Ahmed, Pervaiz Khalid
1
Ahn, Joongho
1
Aiello, Gaetano
1
Akkan, Can
1
Alcañiz, Mariano
1
Ali, Md. Yunus
1
Apiradee Wongkitrungrueng
1
Augusto, Mário Gomes
1
Badrinarayanan, Vishag A.
1
Baek, Hyunmi
1
Bala, Pradip Kumar
1
Balakrishnan, Janarthanan
1
Behl, Abhishek
1
Bekkerman, Ron
1
Bi, Qingqing
1
Bigné Alcañiz, J. Enrique
1
Biscaia, Rui
1
Bonnici, Joseph
1
Butori, Raphaëlle
1
Casaló, Luis V.
1
Chang, Sue Ryung
1
Chapman, Alexis
1
Chen, Jie
1
Cheng, Yi-Hsiu
1
Choi, Youngseok
1
Chung, Yuho
1
Civelek, Ismail
1
Cuthbertson, Richard
1
Degutis, Mindaugas
1
Del Giudice, Manilo
1
Dens, Nathalie
1
Dewani, Prem Prakash
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Handbook of social media management : value chain and business models in changing media markets
International journal of electronic commerce : IJEC
Journal of business research : JBR
Journal of retailing and consumer services
50
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Technological forecasting & social change : an international journal
23
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
Journal of internet commerce
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Electronic commerce research and applications
10
Journal of marketing
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Springer eBook Collection
9
Tourism management : research, policies, practice
9
Journal of organizational computing and electronic commerce
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : the international journal on networked business
6
Global business review
6
International journal of consumer studies
6
International journal of electronic business
6
International journal of production economics
6
Journal of hospitality marketing & management
6
Journal of marketing research
6
MIS quarterly
6
Management information systems : mis quarterly
6
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ECONIS (ZBW)
61
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1
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
2
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
6
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
7
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
8
The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
9
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
10
The effect of social media apps on shopping apps
Yoon, Jae Yeon
;
Lee, Chaehyeon
;
Choi, Jeonghye
;
Chang, …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 23-32
Persistent link: https://www.econbiz.de/10013325442
Saved in:
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