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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~type_genre:"Case study"
~type_genre:"Übersichtsarbeit"
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Handbook of social media management : value chain and business models in changing media markets
Working paper / National Bureau of Economic Research, Inc.
75
Journal of economic literature
31
Discussion paper series / IZA
28
Discussion paper / Centre for Economic Policy Research
27
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Management for professionals
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The international library of critical writings in economics
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
7
Handbook of research on integrating social media into strategic marketing
7
Kieler Arbeitspapiere
7
Advances in business strategy and competitive advantage (ABSCA) book series
6
Digital and social media marketing : a results-driven approach
6
Economics : the open-access, open-assessment e-journal
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Financial markets, institutions & instruments
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GIGA working papers
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The journal of development studies : JDS
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cases on strategic social media utilization in the nonprofit sector
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Corporate social responsibility in the digital age
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
5
Europäische Hochschulschriften / 5
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Fostering FinTech for financial transformation : the case of South Korea
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Social television, creative collaboration and television production : the case of the BBC's "The Virtual Revolution"
Nicoli, Nicholas
- In:
Handbook of social media management : value chain and …
,
(pp. 603-618)
.
2013
Persistent link: https://www.econbiz.de/10009763880
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2
"Telekom hilft" : customer service in the social web
Bock, Andreas H.
- In:
Handbook of social media management : value chain and …
,
(pp. 443-454)
.
2013
Persistent link: https://www.econbiz.de/10009762857
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3
Facebook : a business perspective on the power of intelligent networking and social media
Gershon, Richard A.
- In:
Handbook of social media management : value chain and …
,
(pp. 375-389)
.
2013
Persistent link: https://www.econbiz.de/10009762864
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4
How (social) media can change "change" in organizations
Sievert, Holger
;
Nelke, Astrid
- In:
Handbook of social media management : value chain and …
,
(pp. 59-72)
.
2013
Persistent link: https://www.econbiz.de/10009762898
Saved in:
5
Traditional media companies in the US and social media : what's the strategy?
Albarran, Alan B.
;
Moellinger, Terry
- In:
Handbook of social media management : value chain and …
,
(pp. 9-24)
.
2013
Persistent link: https://www.econbiz.de/10009762901
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