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~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of digital banking"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Electronic banking"
~subject:"Kundenintegration"
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Search: subject_exact:"Beziehungsmarketing"
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Electronic banking
Kundenintegration
Beziehungsmarketing
768
Relationship marketing
768
Consumer behaviour
393
Konsumentenverhalten
393
Customer satisfaction
179
Kundenzufriedenheit
179
Brand management
140
Markenführung
140
Dienstleistungsqualität
121
Service quality
121
Brand image
106
Markenimage
106
Social Web
95
Social web
95
Customer integration
88
Lieferantenmanagement
88
Supplier relationship management
88
Brand
73
Markenartikel
69
Internet marketing
66
Online-Marketing
66
Customer value
60
Kundenwert
60
Confidence
52
Vertrauen
52
Innovation
49
Marketing management
49
Marketingmanagement
49
Emotion
48
Einzelhandel
46
Retail trade
46
Beschwerdemanagement
40
Complaint management
40
Online retailing
37
Online-Handel
37
B-to-B-Marketing
35
Business-to-business marketing
35
Loyalty
35
Social media
35
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101
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101
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English
101
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Harrigan, Paul
3
Black, Iain
2
Brodie, Roderick J.
2
Cervera, Amparo
2
Chung, Henry F. L.
2
Cossío-Silva, Francisco-José
2
Filieri, Raffaele
2
Hajli, Nick
2
Ho, Mia Hsiao-Wen
2
Mahr, Dominik
2
Morgan, Todd
2
Naudé, Peter
2
Navarro, Susana
2
Papagiannidis, Savvas
2
Plangger, Kirk
2
Revilla Camacho, Maria Angeles
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Soutar, Geoffrey N.
2
Vega Vázquez, Manuela
2
Veloutsou, Cleopatra
2
Zaefarian, Ghasem
2
Abbasi, Faramarz
1
Acquaro, Matteo
1
Ahmed, Zafar U.
1
Alamanos, Eleftherios
1
Aloini, Davide
1
Alvarez-Milán, Agarzelim
1
An, Myoung-a
1
Anderski, Matthias
1
Andreu, Luisa
1
Anning-Dorson, Thomas
1
Anokhin, Sergey
1
Anokhin, Sergey Alexander
1
Appiah, Gloria
1
Arcand, Manon
1
Armirotto, Vincent
1
Arruda, Carolina
1
Bamel, Umesh
1
Barnes, Stuart J.
1
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Journal of business research : JBR
Journal of digital banking
Journal of financial services marketing : JFSM
Journal of retailing and consumer services
61
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of services marketing
32
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
20
SpringerLink / Bücher
18
The journal of business & industrial marketing
17
Journal of marketing management : MM
15
Journal of service research : JSR
15
Customer engagement : contemporary issues and challenges
14
Journal of the Academy of Marketing Science
14
The journal of product & brand management
14
Journal of service research
13
Service business
13
Marketing intelligence & planning
12
The international journal of bank marketing : IJBM
12
Handbook of research on customer engagement
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of bank marketing
11
Services marketing quarterly
11
Tourism management : research, policies, practice
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
European journal of marketing
9
International journal of contemporary hospitality management
9
Journal of service theory and practice : JSTP
9
International journal of quality and service sciences
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of internet commerce
8
Journal of marketing
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
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ECONIS (ZBW)
101
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1
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
2
It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Yuan, Ruizhi
;
Chen, Yanyan
;
Mandler, Timo
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552020
Saved in:
3
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
4
Does customer participation moderate the effects of innovation on cost-based financial performance? : an examination of different forms of customer participation
Yuk, Hyeyeon
;
Garrett, Tony C.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534244
Saved in:
5
Bridging employee engagement and customer engagement in a service context
Qi, Ji
;
Wang, Sijun
;
Hall, Kristina K. Lindsey
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014294839
Saved in:
6
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
7
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
8
Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd
;
Anokhin, Sergey
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303799
Saved in:
9
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
10
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
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