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~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Deutschland"
~subject:"Online-Handel"
~subject:"SME"
~type_genre:"Aufsatz in Zeitschrift"
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Deutschland
Online-Handel
SME
Social Web
144
Social web
144
Internet marketing
125
Online-Marketing
125
Consumer behaviour
119
Konsumentenverhalten
119
social media
53
Brand management
51
Markenführung
51
Beziehungsmarketing
45
Relationship marketing
45
Viral marketing
41
Virales Marketing
41
E-commerce
36
Electronic Commerce
36
Online retailing
35
Internet
34
Brand image
33
Markenimage
33
Website
33
Advertising effects
31
Werbewirkung
31
Advertising
24
Werbung
24
Marketing management
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Marketingmanagement
20
Facebook
16
Social network
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Soziales Netzwerk
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consumer behaviour
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electronic word-of-mouth
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Brand
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social media marketing
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Aufsatz in Zeitschrift
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45
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English
36
German
9
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Hudetz, Kai
5
Baal, Sebastian van
2
Giraldi, Janaina de Moura Engracia
2
Agrebi, Meriem
1
Akar, Ezgi
1
Aldás-Manzano, Joaquín
1
Algharabat, Raed S.
1
Ancillai, Chiara
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Babakus, Emin
1
Barrichello, Alcides
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1
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1
Bolat, Elvira
1
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1
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1
Bình Nghiêm-Phú
1
Chandon, Jean Louis
1
Cheng, Robin
1
Chong, Siong Choy
1
Currás-Pérez, Rafael
1
Dach, Christian
1
Dalgic, Tevfik
1
Dietrich, Tobias
1
Diirr, Bruna
1
Dimitriadis, Sergios
1
Dodoo, Naa Amponsah
1
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1
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1
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1
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1
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1
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1
Falaster, Christian
1
Farzana Parveen
1
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1
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
International journal of internet marketing and advertising : IJIMA
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
116
Journal of retailing and consumer services
109
Journal of business research : JBR
96
Intereconomics : review of European economic policy
78
Ifo-Schnelldienst
61
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
Technological forecasting & social change : an international journal
49
Electronic commerce research
45
International journal of electronic marketing and retailing : IJEMR
41
Journal of internet commerce
41
Journal of management information systems : JMIS
41
Information systems research : ISR
39
International journal of business information systems : IJBIS
39
Wirtschaft und Statistik : WISTA
38
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
36
Small business economics : an entrepreneurship journal
36
Management science : journal of the Institute for Operations Research and the Management Sciences
33
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
33
International journal of electronic commerce : IJEC
30
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of electronic commerce research : JECR
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of retail & distribution management
26
Wirtschaft im Wandel
25
Cogent business & management
24
Journal of small business and enterprise development
24
Der Betrieb
23
International journal of hospitality management
22
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
22
Analyses et prévisions / Institut "Créa" de Macroéconomie Appliquée, Université de Lausanne
21
German journal of agricultural economics : GJAE
21
Monatsbericht
21
Tourism management : research, policies, practice
21
Electronic commerce research and applications
18
Global business review
18
HMD : Praxis der Wirtschaftsinformatik
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
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ECONIS (ZBW)
45
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
3
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
4
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
5
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
6
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
7
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
8
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
9
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
Saved in:
10
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
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