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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of internet commerce"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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Advertising effects
Internet marketing
258
Online-Marketing
258
Consumer behaviour
129
Konsumentenverhalten
129
Social Web
122
Social web
122
Online retailing
79
Online-Handel
79
E-commerce
71
Electronic Commerce
71
Viral marketing
65
Virales Marketing
65
Beziehungsmarketing
43
Relationship marketing
43
social media
43
Werbewirkung
38
Internet
34
Website
33
Brand management
31
Markenführung
31
Confidence
26
Vertrauen
26
Advertising
23
Werbung
22
USA
20
United States
19
Einzelhandel
17
Retail trade
17
Search engine
17
Suchmaschine
17
Brand image
16
Markenimage
16
Marketing management
16
Marketingmanagement
16
Customer satisfaction
15
Kundenzufriedenheit
15
Preismanagement
14
Pricing strategy
14
Social network
13
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38
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Article in journal
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38
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English
38
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Acquisti, Alessandro
1
Agarwal, Ashish
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Ba, Sulin
1
Barbosa, Belem
1
Bat, Tuya
1
Bhattacharya, Siddharth
1
Borah, Abhishek
1
Carcelén, Sonia
1
Chang, Ray M.
1
Chen, Cheng
1
Chen, Cheng-Hua
1
Chen, Min
1
Cho, Yong Suk
1
Choi, Sejung Marina
1
Christopher, Ranjit M.
1
Copeland, Lauren
1
Coyle, James R.
1
Deshmukh, Siddharth
1
Donthu, Naveen
1
Drossos, Dimitris
1
Du, Xiaomeng
1
Falcão, João
1
Fan, Ming
1
Fang, Eric
1
Fang, Zheng
1
Fazli-Salehi, Reza
1
Feng, Juan
1
Feng, Yue
1
Ferreira, Fátima
1
Ghose, Anindya
1
Gironda, John
1
Gong, Jing
1
Gu, Bin
1
Guillory, Monica D.
1
Gupta, Nimit
1
Han, Jinhee
1
Han, Sang Pil
1
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of internet commerce
International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of advertising research
57
Journal of marketing communications
56
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
50
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
15
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Journal of marketing
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Marketing science
9
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
8
Young consumers : insight and ideas for responsible marketers
8
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ECONIS (ZBW)
38
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1
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
2
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
3
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
4
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
5
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
6
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
7
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
8
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
9
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
10
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
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