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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of internet commerce"
~subject:"Werbung"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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Subject
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Werbung
Internet marketing
258
Online-Marketing
258
Consumer behaviour
129
Konsumentenverhalten
129
Social Web
122
Social web
122
Online retailing
79
Online-Handel
79
E-commerce
71
Electronic Commerce
71
Viral marketing
65
Virales Marketing
65
Beziehungsmarketing
43
Relationship marketing
43
social media
43
Advertising effects
38
Werbewirkung
38
Internet
34
Website
33
Brand management
31
Markenführung
31
Confidence
26
Vertrauen
26
Advertising
23
USA
20
United States
19
Einzelhandel
17
Retail trade
17
Search engine
17
Suchmaschine
17
Brand image
16
Markenimage
16
Marketing management
16
Marketingmanagement
16
Customer satisfaction
15
Kundenzufriedenheit
15
Preismanagement
14
Pricing strategy
14
Social network
13
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Article
22
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Article in journal
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22
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English
22
Author
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Acquisti, Alessandro
1
Anubha
1
Aseri, Manmohan
1
Balseiro, Santiago R.
1
Barbosa, Belem
1
Bhattacharya, Siddharth
1
Chen, Cheng-Hua
1
Choi, Hana
1
Christopher, Ranjit M.
1
Copeland, Lauren
1
Dawande, Milind
1
Donthu, Naveen
1
Falcão, João
1
Fang, Eric
1
Fang, Zheng
1
Fazli-Salehi, Reza
1
Ferreira, Fátima
1
Ghose, Anindya
1
Gironda, John
1
Gong, Jing
1
Gu, Bin
1
Guillory, Monica D.
1
Han, Jinhee
1
Han, Sang Pil
1
Hosanagar, Kartik
1
Isaías, Pedro
1
Janakiraman, Ganesh
1
Janmohammadi, Mahshid
1
Kao, Shu-Chen
1
Kim, Min-Kyu
1
Korgaonkar, Pradeep
1
Kumar, Anuj
1
Kumar, Subodha
1
Leary, Adam
1
Lee, Jongkuk
1
Li, Xiaoling
1
Lohtia, Ritu
1
Luo, Xueming
1
Lyu, Jewon
1
Marotta, Veronica
1
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Published in...
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of internet commerce
International journal of advertising : the review of marketing communications
78
International journal of internet marketing and advertising : IJIMA
42
Journal of business research : JBR
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of promotion management : JPM
17
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing
11
Journal of marketing research
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Marketing science
9
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
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ECONIS (ZBW)
22
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1
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10
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22
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1
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
2
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
3
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
4
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
5
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
6
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
7
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
8
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
9
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
10
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
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