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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of internet commerce"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Search engine marketing"
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Internet marketing
256
Online-Marketing
256
Consumer behaviour
127
Konsumentenverhalten
127
Social Web
121
Social web
121
Online retailing
77
Online-Handel
77
E-commerce
70
Electronic Commerce
70
Viral marketing
65
Virales Marketing
65
Beziehungsmarketing
43
Relationship marketing
43
social media
43
Advertising effects
38
Werbewirkung
38
Internet
34
Website
33
Brand management
31
Markenführung
31
Confidence
26
Vertrauen
26
Advertising
23
Werbung
22
USA
20
United States
19
Einzelhandel
17
Retail trade
17
Search engine
17
Suchmaschine
17
Brand image
16
Markenimage
16
Marketing management
16
Marketingmanagement
16
Customer satisfaction
15
Kundenzufriedenheit
15
Preismanagement
14
Pricing strategy
14
Social network
13
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Article
256
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Article in journal
Aufsatz in Zeitschrift
Case study
2
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English
256
Author
All
Ghose, Anindya
4
Kumar, Subodha
4
Tan, Yong
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Lepkowska-White, Elzbieta
3
Oh, Wonseok
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Sharma, Varinder M.
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Agarwal, Ashish
2
Aggarwal, Rohit
2
Ahuja, Vandana
2
Aiken, K. Damon
2
Al-Adwan, Ahmad Samed
2
Alavi, Shirin
2
Aslam, Wajeeha
2
Awan, Mahmood A.
2
Baldus, Brian J.
2
Cazier, Joseph A.
2
Choi, Angela Aerry
2
Constantinides, Efthymios
2
Donthu, Naveen
2
Farhat, Kashif
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Han, Sang Pil
2
Heiens, Richard A.
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hopkins, Christopher D.
2
Hosanagar, Kartik
2
Hou, Jianwei
2
Jacob, Varghese S.
2
Jiang, Zhenhui
2
Klein, Andreas
2
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of internet commerce
Journal of business research : JBR
309
International journal of internet marketing and advertising : IJIMA
198
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
International journal of business information systems : IJBIS
44
Journal of hospitality marketing & management
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
256
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256
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41
Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik
;
Kesharwani, Ankit
;
Gupta, Ashish
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 450-478
Persistent link: https://www.econbiz.de/10012801973
Saved in:
42
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
43
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng
;
Moe, Wendy
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Saved in:
44
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
45
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
46
Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application
Chen, Peiyu
;
Hitt, Lorin M.
;
Hong, Yili
;
Wu, Shinyi
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1470-1489
Persistent link: https://www.econbiz.de/10012805204
Saved in:
47
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
48
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
49
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
50
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
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