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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Online-Handel"
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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Subject
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Online-Handel
United States
Internet marketing
180
Online-Marketing
180
Social Web
82
Social web
82
Consumer behaviour
77
Konsumentenverhalten
77
Online retailing
58
E-commerce
52
Electronic Commerce
52
Viral marketing
46
Virales Marketing
46
social media
29
Advertising effects
27
Beziehungsmarketing
27
Relationship marketing
27
Werbewirkung
27
Internet
23
Confidence
17
USA
17
Vertrauen
17
Website
17
Brand management
16
Markenführung
16
Search engine
16
Suchmaschine
16
Advertising
15
Werbung
15
Einzelhandel
14
Retail trade
14
Preismanagement
12
Pricing strategy
12
online reviews
11
Digital platform
10
Digitale Plattform
10
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenimage
9
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35
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70
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Article in journal
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70
Case study
1
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1
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English
70
Author
All
Qiu, Liangfei
3
Tan, Yong
3
Aggarwal, Rohit
2
Cazier, Joseph A.
2
Feng, Juan
2
Goldsmith, Ronald E.
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Jiang, Zhenhui
2
Kumar, Subodha
2
Kwark, Young
2
Lu, Xianghua
2
Midha, Vishal
2
Sullivan, Nicholas
2
Swilley, Esther
2
Yi, Cheng
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agarwal, Ritu
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Ananthakrishnan, Uttara M.
1
Animesh, Animesh
1
Arriaga, Manuel
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Ba, Sulin
1
Bertoncelj, Andrej
1
Birnbaum, Daniel
1
Bodoff, David
1
Brass, Daniel J.
1
Chan, Hock Chuan
1
Chan, Jason
1
Chatterjee, Patrali
1
Chen, Alex Fei-long
1
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
75
Journal of retailing and consumer services
73
International journal of internet marketing and advertising : IJIMA
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of management information systems : JMIS
35
International journal of hospitality management
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of advertising research
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Electronic commerce research
24
Journal of internet commerce
24
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of electronic commerce research : JECR
18
Technological forecasting & social change : an international journal
18
Journal of retailing
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality marketing & management
16
Tourism management : research, policies, practice
16
Journal of marketing communications
15
International journal of contemporary hospitality management
14
International journal of electronic commerce : IJEC
14
Journal of travel and tourism marketing
14
International journal of business information systems : IJBIS
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Cogent business & management
12
International journal of retail & distribution management
12
Electronic commerce research and applications
11
Journal of marketing
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Journal of international consumer marketing
10
Journal of marketing research
10
Management information systems : mis quarterly
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
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ECONIS (ZBW)
70
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70
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1
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
4
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
5
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
6
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
7
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
8
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
9
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
10
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
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