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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social network"
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Search: subject_exact:"Search engine marketing"
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Social network
Internet marketing
196
Online-Marketing
196
Social Web
108
Social web
108
Consumer behaviour
92
Konsumentenverhalten
92
Online retailing
49
Online-Handel
49
Viral marketing
47
Virales Marketing
47
Advertising effects
44
Werbewirkung
44
Brand management
35
Markenführung
35
E-commerce
34
Electronic Commerce
34
Beziehungsmarketing
31
Relationship marketing
31
Internet
29
Social media marketing
29
Advertising
27
Werbung
26
Marketing management
22
Marketingmanagement
22
Search engine
17
Suchmaschine
17
USA
17
United States
17
social media
17
Brand image
16
Facebook
16
Markenimage
16
Soziales Netzwerk
12
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9
Digitale Plattform
9
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9
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Aggarwal, Rohit
1
Benbasat, Izak
1
Borrero, Juan D.
1
Buxmann, Peter
1
Dewan, Sanjeev
1
Freberg, Karen
1
Goldsmith, Ronald E.
1
Heimbach, Irina
1
Hinz, Oliver
1
Ho, Yi-Jen
1
Hofacker, Charles F.
1
Javed, Uzma
1
Jung, Sojin
1
Kananukul, Chawanuan
1
Kane, Gerald C.
1
Krasnova, Hanna
1
Labrecque, Lauren I.
1
Merle, Patrick
1
Midha, Vishal
1
Niedermeier, Keith E.
1
Pagani, Marghertia
1
Page, Kelly L.
1
Pinho, José Carlos
1
Ramaprasad, Jui
1
Ransbotham, Sam
1
Soares, Ana Maria
1
Sullivan, Nicholas
1
Wang, Emily
1
Watchravesringkan, Kittichai
1
Wenninger, Helena
1
Widjaja, Thomas
1
Yousafzai, Shumaila Y.
1
Yuksel, Mujde
1
Zhang, Xiaohzan
1
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Harvard business review : HBR
Information systems research : ISR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Business horizons
7
International journal of hospitality management
7
Technological forecasting & social change : an international journal
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
International journal of business information systems : IJBIS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of marketing communications
5
Electronic markets : the international journal on networked business
4
Global business review
4
Information technology and management
4
International journal of technology marketing : IJTMkt
4
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Psychology & marketing
4
Computational & mathematical organization theory
3
EERI research paper series
3
European research studies
3
International journal of Indian culture and business management
3
International journal of accounting and information management
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
International journal of economic research
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of electronic commerce research : JECR
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of organizational computing and electronic commerce
3
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ECONIS (ZBW)
12
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
3
Popularity or proximity : characterizing the nature of social influence in an online music community
Dewan, Sanjeev
;
Ho, Yi-Jen
;
Ramaprasad, Jui
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011686266
Saved in:
4
Content and collaboration : an affiliation network approach to information quality in online peer production communities
Kane, Gerald C.
;
Ransbotham, Sam
- In:
Information systems research : ISR
27
(
2016
)
2
,
pp. 424-439
Persistent link: https://www.econbiz.de/10011508258
Saved in:
5
"Digital buddies" : parasocial interactions in social media
Yuksel, Mujde
;
Labrecque, Lauren I.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011639158
Saved in:
6
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
7
All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick
;
Freberg, Karen
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
Saved in:
8
Why following friends can hurt you : an exploratory investigation of the effects of envy on social networking sites among college-age users
Krasnova, Hanna
;
Widjaja, Thomas
;
Buxmann, Peter
; …
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011372831
Saved in:
9
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
10
Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.
;
Yousafzai, Shumaila Y.
;
Javed, Uzma
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10010336909
Saved in:
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