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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Online retailing"
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Einzelhandel
Online retailing
Internet marketing
233
Online-Marketing
233
Consumer behaviour
128
Konsumentenverhalten
128
Social Web
113
Social web
113
Viral marketing
82
Virales Marketing
82
Online-Handel
65
E-commerce
53
Electronic Commerce
53
Hotel industry
47
Hotellerie
47
Beziehungsmarketing
41
Relationship marketing
41
Brand management
34
Markenführung
34
Website
31
Advertising effects
26
Werbewirkung
26
social media
23
Advertising
20
Customer satisfaction
20
Kundenzufriedenheit
20
Werbung
20
Confidence
19
Gastronomie
19
Restaurant industry
19
Vertrauen
19
Brand image
18
Markenimage
18
Online reviews
18
USA
16
Retail trade
15
United States
15
Dienstleistungsqualität
14
Service quality
14
Internet
13
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Article
71
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71
Aufsatz in Zeitschrift
71
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English
71
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Law, Chun Hung Roberts
5
Li, Hengyun
3
Zhang, Zili
3
Kannan, P. K.
2
Liang, Sai
2
Liu, Jianwei
2
Liu, Xianwei
2
Trusov, Michael
2
Zhang, Ziqiong
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Angriawan, Arifin
1
Antipov, Evgeny A.
1
Aslam, Faheem
1
Au, Norman
1
Awan, Tahir Mumtaz
1
Ayeh, Julian K.
1
Becerra, Enrique P.
1
Bernard, Shaniel
1
Bertoncelj, Andrej
1
Bleier, Alexander
1
Bonn, Mark Andrew
1
Carson, Stephen J.
1
Casaló, Luis V.
1
Cazier, Joseph A.
1
Chan, Irene Cheng Chu
1
Chandukala, Sandeep R.
1
Chang, Ya Ping
1
Chaudhuri, Ranjan
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Cho, Meehee
1
Cho, Sanghoon
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
International journal of hospitality management
Journal of marketing
Journal of retailing and consumer services
82
Journal of business research : JBR
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of management information systems : JMIS
34
International journal of internet marketing and advertising : IJIMA
33
Information systems research : ISR
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Electronic commerce research
22
Journal of internet commerce
21
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
18
Journal of retailing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Journal of hospitality marketing & management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
International journal of business information systems : IJBIS
14
International journal of contemporary hospitality management
14
International journal of electronic commerce : IJEC
14
International journal of retail & distribution management
13
Springer eBook Collection
13
Cogent business & management
12
Journal of marketing communications
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Electronic commerce research and applications
10
International journal of retail and distribution management
10
Journal of marketing research
10
Journal of the Academy of Marketing Science
10
Management information systems : mis quarterly
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of technology marketing : IJTMkt
9
Journal of international consumer marketing
9
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ECONIS (ZBW)
71
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71
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1
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
4
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
5
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
6
The role of online reviews in restaurant selection intentions : a latent growth modeling approach
Xia, Yingxue
;
Ha, Hong Youl
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311443
Saved in:
7
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
8
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
9
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
10
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
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