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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~subject:"Internet marketing"
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Search: subject_exact:"Search engine marketing"
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Subject
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Internet marketing
Online-Marketing
402
Consumer behaviour
220
Konsumentenverhalten
220
Social Web
199
Social web
199
Viral marketing
90
Virales Marketing
90
Advertising effects
88
Werbewirkung
88
Brand management
84
Markenführung
84
Beziehungsmarketing
76
Relationship marketing
76
social media
74
Advertising
72
Online retailing
72
Online-Handel
72
Werbung
72
E-commerce
69
Electronic Commerce
69
Brand image
49
Markenimage
49
Marketing management
35
Marketingmanagement
35
Website
35
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32
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27
Confidence
24
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24
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Kundenzufriedenheit
19
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19
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18
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11
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11
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3
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English
402
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Assimakopoulos, Costas
4
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Acikgoz, Fulya
3
Gonc̦alves, Helena Martins
3
Gordon, Brett R.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Moschis, George P.
3
Narayanan, Sridhar
3
Pentina, Iryna
3
Rita, Paulo
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Vrontis, Demetris
3
Akroush, Mamoun N.
2
Al-Adwan, Ahmad Samed
2
Anlamlier, Eda
2
Antoniadis, Ioannis
2
Becker, Maren
2
Ben Yahia, Imene
2
Bleier, Alexander
2
Boutsouki, Christina
2
Brooks, Gillian
2
Cazier, Joseph A.
2
Choi, Yung Kyun
2
Constantinides, Efthymios
2
De Angelis, Matteo
2
Decker, Reinhold
2
Deshwal, Pankaj
2
Donthu, Naveen
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Erkan, Ismail
2
Fortin, David R.
2
Goldsmith, Ronald E.
2
Greve, Goetz
2
Grewal, Dhruv
2
Guillory, Monica D.
2
Ha, Louisa
2
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Published in...
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
International journal of internet marketing and advertising : IJIMA
Journal of marketing
Psychology & marketing
Journal of business research : JBR
320
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
402
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1
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10
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402
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
3
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
4
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
7
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
8
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
9
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
10
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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