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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~subject:"Confidence"
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Search: subject_exact:"Search engine marketing"
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Confidence
Internet marketing
320
Online-Marketing
320
Social Web
147
Social web
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Consumer behaviour
143
Konsumentenverhalten
143
Advertising effects
65
Brand management
65
Markenführung
65
Werbewirkung
65
Electronic Commerce
60
Viral marketing
60
Virales Marketing
60
Beziehungsmarketing
56
Relationship marketing
56
Werbung
54
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53
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Online-Handel
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social media
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Cazier, Joseph A.
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Becerra, Enrique P.
1
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1
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Kumar, Vinod
1
Lohtia, Ritu
1
Mathur, Manisha
1
May, Douglas B.
1
Misra, Subhas C.
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Mohammad Falahat
1
Perren, Rebeca
1
Ranjan, Priyadarshi
1
Sethna, Beheruz N.
1
Shareef, Mahmud Akhter
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Sheridan, Michael J.
1
Stewart, Kristin
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1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Journal of retailing and consumer services
16
Journal of business research : JBR
13
International journal of internet marketing and advertising : IJIMA
9
Journal of internet commerce
9
Journal of marketing communications
9
Cogent business & management
7
International journal of advertising : the review of marketing communications
6
International journal of hospitality management
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems and e-business management : ISeB
4
International journal of contemporary hospitality management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
The international review of retail, distribution and consumer research
4
Electronic commerce research and applications
3
Information systems research : ISR
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of electronic commerce : IJEC
3
International journal of services technology and management
3
International journal of technology marketing : IJTMkt
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Technological forecasting & social change : an international journal
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
EERI research paper series
2
Electronic commerce research
2
Electronic markets : the international journal on networked business
2
EuroMed journal of business
2
European research studies
2
IEEE transactions on engineering management : EM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of electronic business : IJEB
2
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ECONIS (ZBW)
16
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16
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1
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
2
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
3
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
4
Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos
Kim, Eunyoung
;
Kim, Yeojin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1235-1256
Persistent link: https://www.econbiz.de/10013417005
Saved in:
5
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
6
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
7
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
8
Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew
;
Mohammad Falahat
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
Saved in:
9
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
10
Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
Saved in:
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