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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~subject:"social media"
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Search: subject_exact:"Search engine marketing"
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social media
Internet marketing
320
Online-Marketing
320
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147
Social web
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Consumer behaviour
143
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143
Advertising effects
65
Brand management
65
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60
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56
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Donthu, Naveen
2
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
International journal of internet marketing and advertising : IJIMA
45
Journal of marketing communications
25
Information systems research : ISR
17
International journal of advertising : the review of marketing communications
17
Cogent business & management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of technology marketing : IJTMkt
14
Journal of internet commerce
14
International journal of business information systems : IJBIS
13
Journal of marketing management : MM
12
Journal of hospitality marketing & management
11
Health marketing quarterly
10
Journal of management information systems : JMIS
10
Journal of strategic marketing
9
International journal of market research
8
Journal of promotion management : JPM
8
Journal of travel and tourism marketing
8
Discussion paper
7
Psychology & marketing
7
European Sport management quarterly : ESMQ
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of nonprofit & public sector marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of brand management : an international journal
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Administrative Sciences : open access journal
5
CESifo working papers
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International journal of electronic business : IJEB
5
Journal of marketing research : JMR
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Journal of organizational computing and electronic commerce
5
Journal of vacation marketing : an international journal
5
Management information systems : mis quarterly
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection
5
Central European business review : CEBR
4
Entrepreneurial business and economics review : EBER
4
European research studies
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ECONIS (ZBW)
42
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1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
5
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
6
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
7
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
8
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
9
Framing Facebook content : an analysis of how framing strategies drive Facebook engagement
Trifiro, Briana M.
;
Upadahay, Akanksa
;
Liu, Siyu
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1229-1249
Persistent link: https://www.econbiz.de/10014369763
Saved in:
10
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
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