//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Retail trade
Internet marketing
183
Online-Marketing
183
Consumer behaviour
97
Konsumentenverhalten
97
Social Web
89
Social web
89
E-commerce
46
Electronic Commerce
46
Online retailing
46
Online-Handel
46
Beziehungsmarketing
45
Relationship marketing
45
Viral marketing
45
Virales Marketing
45
Brand management
31
Markenführung
31
Advertising effects
29
Werbewirkung
29
Marketing management
22
Marketingmanagement
22
Werbung
22
social media
22
Einzelhandel
17
Website
16
Confidence
15
Vertrauen
15
USA
14
Brand image
13
Internet
13
Markenimage
13
United States
13
Social media
10
Customer satisfaction
9
Kundenzufriedenheit
9
Mobile communications
9
Mobilkommunikation
9
Brand
8
Markenartikel
8
more ...
less ...
Online availability
All
Undetermined
21
Free
1
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Language
All
English
39
Author
All
Katona, Zsolt
3
Wilbur, Kenneth C.
3
Becker, Maren
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Reinartz, Werner J.
2
Shin, Jiwoong
2
Aaker, David A.
1
Amatulli, Cesare
1
Angriawan, Arifin
1
Barbosa, Belem
1
Barone, Michael J.
1
Batra, Rajeev
1
Becerra, Enrique P.
1
Beitelspacher, Lauren Skinner
1
Berkmann, Manuel
1
Bernritter, Stefan F.
1
Bleier, Alexander
1
Bruzzone, Donald E.
1
Chaudhuri, Ranjan
1
Chen, Li
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Dong, Beibei
1
Donthu, Naveen
1
Du, Rex Yuxing
1
Fang, Eric
1
Ferreira, Fátima
1
Gelper, Sarah
1
Gensler, Sonja
1
Grewal, Dhruv
1
Griffith, Denni Arli
1
Groß, Michael
1
Guillory, Monica D.
1
Guitart, Ivan A.
1
Gupta, Pranjal
1
Harmeling, Colleen M.
1
Harris, Judy
1
Heiens, Richard A.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of the Academy of Marketing Science
International journal of advertising : the review of marketing communications
79
Journal of business research : JBR
54
International journal of internet marketing and advertising : IJIMA
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of retailing and consumer services
41
Journal of marketing communications
40
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of advertising research
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of promotion management : JPM
17
Journal of marketing research : JMR
16
European journal of operational research : EJOR
13
Psychology & marketing
13
Journal of current issues and research in advertising
12
Quantitative marketing and economics : QME
12
Information systems research : ISR
11
International journal of technology marketing : IJTMkt
11
Journal of internet commerce
11
Journal of retailing
11
Electronic commerce research
10
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Journal of marketing research
10
Marketing letters : a journal of research in marketing
10
Marketing science
10
Technological forecasting & social change : an international journal
10
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
Electronic commerce research and applications
8
International journal of electronic commerce : IJEC
8
International journal of retail & distribution management
8
Operations research
8
Cogent business & management
7
International journal of business information systems : IJBIS
7
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
2
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
3
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
4
The effect of content on zapping in TV advertising
Becker, Maren
;
Berkmann, Manuel
;
Reinartz, Werner J.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
5
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
6
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
7
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
8
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
9
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
10
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->