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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Markenführung"
~subject:"Online retailing"
~subject:"Social web"
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Search: subject_exact:"Search engine marketing"
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Markenführung
Online retailing
Social web
Internet marketing
142
Online-Marketing
142
Consumer behaviour
75
Konsumentenverhalten
75
Social Web
64
E-commerce
37
Electronic Commerce
37
Online-Handel
35
Viral marketing
34
Virales Marketing
34
Beziehungsmarketing
32
Relationship marketing
32
Brand management
24
Advertising effects
21
Werbewirkung
21
social media
19
Advertising
16
Website
16
Werbung
16
Einzelhandel
15
Retail trade
15
Confidence
14
USA
14
Vertrauen
14
United States
13
Brand image
11
Internet
11
Markenimage
11
Marketing management
11
Marketingmanagement
11
Customer satisfaction
9
Kundenzufriedenheit
9
Mobile communications
7
Mobilkommunikation
7
e-commerce
7
Brand
6
India
6
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Free
5
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Article
89
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89
Aufsatz in Zeitschrift
89
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English
89
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Stephen, Andrew T.
3
Al-Adwan, Ahmad Samed
2
Bleier, Alexander
2
Brooks, Gillian
2
Donthu, Naveen
2
Grewal, Dhruv
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Herhausen, Dennis
2
Kannan, P. K.
2
Lohtia, Ritu
2
Moe, Wendy W.
2
Narayanaswamy, Ravi
2
Palmatier, Robert W.
2
Roblek, Vasja
2
Schweidel, David A.
2
Trusov, Michael
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Essa, Maha
1
Alhorani, Alaa
1
Ali, Omar
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Aslam, Faheem
1
Atkins, Kelly Green
1
Awan, Tahir Mumtaz
1
Ballings, Michel
1
Barbosa, Belem
1
Barwise, Patrick
1
Ben Yahia, Imene
1
Berger, Jonah
1
Bertoncelj, Andrej
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of business research : JBR
241
Journal of retailing and consumer services
148
International journal of internet marketing and advertising : IJIMA
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of marketing communications
73
International journal of advertising : the review of marketing communications
70
Technological forecasting & social change : an international journal
61
International journal of hospitality management
60
Information systems research : ISR
59
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of internet commerce
56
The journal of product & brand management
53
Cogent business & management
50
Business horizons
48
Journal of management information systems : JMIS
48
Electronic commerce research
44
International journal of technology marketing : IJTMkt
41
SpringerLink / Bücher
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Marketing intelligence & planning
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
International journal of contemporary hospitality management
35
Journal of advertising research
35
The journal of brand management : an international journal
35
Journal of electronic commerce research : JECR
34
Journal of hospitality marketing & management
34
International journal of business information systems : IJBIS
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of strategic marketing
30
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
29
Journal of promotion management : JPM
29
Journal of marketing management : MM
28
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ECONIS (ZBW)
89
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1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
6
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
7
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
8
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
9
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
10
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
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