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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Markenführung"
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Search: subject_exact:"Search engine marketing"
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Markenführung
Internet marketing
142
Online-Marketing
142
Consumer behaviour
75
Konsumentenverhalten
75
Social Web
64
Social web
64
E-commerce
37
Electronic Commerce
37
Online retailing
35
Online-Handel
35
Viral marketing
34
Virales Marketing
34
Beziehungsmarketing
32
Relationship marketing
32
Brand management
24
Advertising effects
21
Werbewirkung
21
social media
19
Advertising
16
Website
16
Werbung
16
Einzelhandel
15
Retail trade
15
Confidence
14
USA
14
Vertrauen
14
United States
13
Brand image
11
Internet
11
Markenimage
11
Marketing management
11
Marketingmanagement
11
Customer satisfaction
9
Kundenzufriedenheit
9
Mobile communications
7
Mobilkommunikation
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e-commerce
7
Brand
6
India
6
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24
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24
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Brooks, Gillian
2
Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Arroyo, Pilar
1
Barwise, Patrick
1
Bhattacharyya, Siddhartha
1
Bleier, Alexander
1
Carrete-Lucero, Lorena de la Paz
1
Carson, Stephen J.
1
Castillo, Gricel
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chauhan, Sandeep
1
Chen, Lihong
1
Dahl, Darren W.
1
Deshmukh, Siddharth
1
Edeling, Alexander
1
Emrich, Oliver
1
Ersoy, Ayse Begum
1
Gautam, Vikas
1
Gensler, Sonja
1
Grewal, Dhruv
1
Hennig-Thurau, Thorsten
1
Herhausen, Dennis
1
Ho-Dac, Nga N.
1
Holt, Douglas B.
1
Huang, Ming-Hui
1
Hughes, Christian
1
Jacob, Jayanth
1
Janmohammadi, Mahshid
1
John, Ansey
1
John, Leslie K.
1
Kishore, Amit
1
Kupfer, Ann-Kristin
1
Kübler, Raoul
1
Leeflang, Peter
1
Ludwig, Stephan
1
MacInnis, Deborah J.
1
Majumdar, Sudipa
1
Malhotra, Pankhuri
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of business research : JBR
81
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
SpringerLink / Bücher
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
24
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
3
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
6
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
7
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
8
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
9
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
10
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
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