//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Italian journal of marketing : ITJM"
~subject:"Investitionsgütermarketing"
~subject:"Verkauf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Investitionsgütermarketing
Verkauf
B-to-B-Marketing
18
Business-to-business marketing
18
Selling
6
USA
5
United States
5
Salespeople
4
Verkaufspersonal
4
Beziehungsmarketing
2
Bundling strategy
2
Leistungsbündel
2
Lieferantenmanagement
2
Market segmentation
2
Marktsegmentierung
2
Relationship marketing
2
Supplier relationship management
2
Automation
1
Automatisierung
1
B2B
1
B2B relationships
1
Beschaffung
1
Brand familiarity
1
Business model
1
Business relationships
1
CRM
1
Chatbot
1
Competitive strategy
1
Computer-assisted marketing
1
Consultancy services
1
Consumer behaviour
1
Conversational commerce
1
Coronavirus
1
Covid-19
1
Customer purchase intention
1
Customer retention
1
Deutschland
1
Digitalisierung
1
Digitization
1
E-commerce
1
Economic transition
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Adamson, Brent
3
Corsaro, Daniela
2
Maggioni, Isabella
2
Toman, Nicholas
2
Bird, Anna
1
Dixon, Matthew
1
Fogel, Suzanne
1
Gomez, Cristina
1
Hoffmeister, David
1
Olivieri, Mirko
1
Rocco, Richard
1
Schmidt, Karl
1
Strunk, Daniel P.
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Italian journal of marketing : ITJM
Industrial marketing management : the international journal for industrial and high-tech firms
60
The journal of business & industrial marketing
20
Journal of business research : JBR
15
SpringerLink / Bücher
12
Journal of business-to-business marketing
11
Journal of personal selling & sales management
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Gabler Edition Wissenschaft
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
Modernes Marketing für Studium und Praxis
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
essentials
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Reihe: Marketing : MAR
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Technischer Vertrieb
4
Business horizons
3
Europäische Hochschulschriften / 5
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Asia Pacific journal of marketing and logistics
2
Berichte aus der Betriebswirtschaft
2
Business Guides on the Go
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
Fortschritt-Berichte VDI / 16
2
Gabler-Edition Wissenschaft
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
2
Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
3
The new sales imperative
Toman, Nicholas
;
Adamson, Brent
;
Gomez, Cristina
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 118-125
Persistent link: https://www.econbiz.de/10011685732
Saved in:
4
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
Saved in:
5
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
6
Teaching sales
Fogel, Suzanne
;
Hoffmeister, David
;
Rocco, Richard
; …
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->