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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Tourism economics : the business and finance of tourism and recreation"
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Search: subject_exact:"Low-cost strategy"
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Low-cost strategy
31
Niedrigpreisstrategie
31
Airline
9
Fluggesellschaft
9
Preismanagement
9
Pricing strategy
9
Consumer behaviour
8
Konsumentenverhalten
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low-cost carriers
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Bagchi, Rajesh
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1
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Harvard business review : HBR
Journal of business research : JBR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Tourism economics : the business and finance of tourism and recreation
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing
13
Journal of retailing and consumer services
13
Journal of marketing research : JMR
9
Journal of revenue and pricing management
9
Handbook of low cost airlines : strategies, business processes and market environment
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Journal of consumer behaviour : an international research review
4
Research in transportation economics
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Retail supply chain management : quantitative models and empirical studies
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Strategic management in the aviation industry
4
ZEW discussion papers
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Advances in airline economics : competition policy and antitrust
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Applied economics letters
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
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Economics of transportation : the official journal of the International Transportation Economics Association
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European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
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Journal of transport economics and policy
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ECONIS (ZBW)
32
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1
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
3
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
4
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
5
Pricing policies that protect your brand : how to prevent unauthorized discounting
Israeli, Ayelet
;
Zelek, Eugene F. <Jr.>
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10012288872
Saved in:
6
Economic impact of low-cost carrier in a saturated transport market : net benefits or zero-sum game?
Pratt, Stephen
;
Schuckert, Markus
- In:
Tourism economics : the business and finance of tourism …
25
(
2019
)
2
,
pp. 149-170
Persistent link: https://www.econbiz.de/10011986194
Saved in:
7
Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin
;
Dong, Xiaodan
;
Mantrala, Murali K.
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 215-228
Persistent link: https://www.econbiz.de/10011802570
Saved in:
8
Can low-cost long-haul carriers replace Charter airlines in the long-haul market? : a European perspective
Rodríguez, Andrea Martín
;
O'Connell, John F.
- In:
Tourism economics : the business and finance of tourism …
24
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011873345
Saved in:
9
How business strategy in non-financial firms moderates the curvilinear effects of corporate social responsibility and irresponsibility on corporate financial performance
Chen, Chung-jen
;
Guo, Ruey-Shan
;
Hsiao, Yung-Chang
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 154-167
Persistent link: https://www.econbiz.de/10011925334
Saved in:
10
The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline
O'Connell, John F.
;
Connolly, David
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
6
,
pp. 1296-1320
Persistent link: https://www.econbiz.de/10011730065
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