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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
Consumer behaviour
383
Konsumentenverhalten
383
USA
266
United States
266
Brand management
245
Marketing management
176
Marketingmanagement
176
Beziehungsmarketing
170
Relationship marketing
170
Strategic management
159
Strategisches Management
159
Brand image
151
Markenimage
151
Advertising effects
109
Werbewirkung
109
Brand
94
Corporate Social Responsibility
94
Corporate social responsibility
94
Markenartikel
94
Führungsstil
91
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91
Organisatorischer Wandel
86
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86
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79
Innovationsmanagement
79
Internet marketing
78
Online-Marketing
78
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76
Social web
76
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72
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Managers
68
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55
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55
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55
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Dev, Chekitan S.
6
Pradhan, Debasis
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Cappelli, Peter
3
DelVecchio, Devon
3
Grohmann, Bianca
3
Keller, Kevin Lane
3
Kim, Soojin
3
Kuanr, Abhisek
3
Ready, Douglas A.
3
Ahn, Sun Joo
2
Albrecht, Carmen-Maria
2
Anabila, Peter
2
Arnold, Mark J.
2
Ashley, Christy
2
Bagozzi, Richard P.
2
Beard, Alison
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Conger, Jay A.
2
Fournier, Susan
2
Groysberg, Boris
2
Hamilton Rice, Dan
2
Hill, Linda A.
2
Hultman, Magnus
2
Kim, Dong Hoo
2
Kim, Kyongseok
2
Lee, Michael S. W.
2
Moulard, Julie Guidry
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Oghazi, Pejvak
2
Pope, Nigel
2
Rauschnabel, Philipp A.
2
Rita, Paulo
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Sprott, David E.
2
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Harvard business review : HBR
Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
704
The international journal of human resource management
589
The journal of brand management : an international journal
564
The journal of product & brand management
387
International journal of human resource management
311
Journal of retailing and consumer services
290
Human resource management
247
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
115
Cogent business & management
114
International journal of contemporary hospitality management
111
Journal of strategic marketing
111
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Business horizons
87
European journal of international management : EJIM
86
Global business review
85
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
Journal of marketing
81
International journal of human resources development and management : IJHRDM
78
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
295
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1
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10
of
295
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1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Building brand
knowledge
structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
3
Priming a cross-category brand alliance : the moderating role of attribute
knowledge
and need for cognition
Smarandescu, Laura
;
Rose, Randy
;
Wedell, Douglas H.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009716194
Saved in:
4
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product
knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
5
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
6
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
7
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
8
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
9
Brand authenticity : testing the antecedents and outcomes of brand
management
's passion for its products
Moulard, Julie Guidry
;
Raggio, Randle D.
;
Folse, Judith …
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011491944
Saved in:
10
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
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