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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
Consumer behaviour
831
Konsumentenverhalten
831
Beziehungsmarketing
612
Relationship marketing
612
Einzelhandel
344
Retail trade
344
Customer satisfaction
317
Kundenzufriedenheit
317
Brand management
315
USA
256
United States
256
Dienstleistungsqualität
246
Service quality
246
Brand image
181
Markenimage
181
Strategic management
165
Strategisches Management
165
Brand
156
Markenartikel
154
Online retailing
125
Online-Handel
125
Marketing management
113
Marketingmanagement
113
Social Web
111
Social web
111
Führungsstil
98
Leadership style
98
Innovation management
95
Innovationsmanagement
95
Internet marketing
93
Online-Marketing
93
Customer service
84
E-commerce
84
Electronic Commerce
84
Kundenservice
83
Corporate Social Responsibility
82
Corporate social responsibility
82
Organisatorischer Wandel
82
Organizational change
82
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6
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Park, Jungkun
8
Dev, Chekitan S.
6
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
5
Baumann, Chris
3
Cappelli, Peter
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Ready, Douglas A.
3
Talwar, Shalini
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Beard, Alison
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Cliquet, Gérard
2
Conger, Jay A.
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Elms, Jonathan
2
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Harvard business review : HBR
Journal of retailing and consumer services
Journal of business research : JBR
679
The international journal of human resource management
589
The journal of brand management : an international journal
554
The journal of product & brand management
387
International journal of human resource management
287
Human resource management
244
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Cogent business & management
108
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
91
Business horizons
87
European journal of international management : EJIM
86
Global business review
84
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
International journal of human resources development and management : IJHRDM
78
Journal of marketing
77
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
368
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1
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10
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368
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1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis
management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
3
Effect of community relationship
management
, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
4
Editorial: editorial introduction : luxury services focusing on marketing and
management
Park, Jungkun
;
Ahn, Jiseon
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012430620
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
7
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
8
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
9
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
10
The antecedents of customer loyalty : a moderated mediation model of customer relationship
management
quality and brand image
Nyadzayo, Munyaradzi W.
;
Khajehzadeh, Saman
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 262-270
Persistent link: https://www.econbiz.de/10011473143
Saved in:
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