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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Psychology & marketing"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
USA
253
United States
253
Consumer behaviour
234
Konsumentenverhalten
234
Strategic management
154
Strategisches Management
154
Brand management
141
Beziehungsmarketing
129
Relationship marketing
129
Führungsstil
91
Leadership style
91
Organisatorischer Wandel
84
Organizational change
84
Brand image
81
Markenimage
81
Innovation management
76
Innovationsmanagement
76
Marketing management
71
Marketingmanagement
71
Führungskräfte
67
Managers
67
Brand
61
Markenartikel
61
Leadership
54
Personalführung
54
Corporate Social Responsibility
52
Corporate social responsibility
52
Multinationales Unternehmen
52
Transnational corporation
52
Erfolgsfaktor
51
Success factor
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Customer satisfaction
50
Human Resource Management
50
Kundenzufriedenheit
50
Management
48
Corporate culture
45
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45
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42
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Dev, Chekitan S.
6
Woodside, Arch G.
4
Bauer, Brittney C.
3
Cappelli, Peter
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Ready, Douglas A.
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Beard, Alison
2
Conger, Jay A.
2
DelVecchio, Devon
2
Fournier, Susan
2
Groysberg, Boris
2
Hamilton Rice, Dan
2
Hill, Linda A.
2
Hultman, Magnus
2
Lee, Michael S. W.
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Sprott, David E.
2
Williams, Joan
2
Aboulnasr, Khaled
1
Ahn, Sun Joo
1
Ahrendts, Angela
1
Ahuvia, Aaron C.
1
Ain, Aron
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Amar, Moty
1
Ammerman, Colleen
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Arli, Denni
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
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Harvard business review : HBR
Psychology & marketing
Journal of business research : JBR
682
The international journal of human resource management
589
The journal of brand management : an international journal
554
The journal of product & brand management
387
Journal of retailing and consumer services
290
International journal of human resource management
287
Human resource management
244
Human resource management review
242
International journal of hospitality management
168
Employee relations
156
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
114
International journal of contemporary hospitality management
111
Cogent business & management
108
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
91
Business horizons
87
European journal of international management : EJIM
86
Global business review
84
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
International journal of human resources development and management : IJHRDM
78
Journal of marketing
77
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
191
Showing
1
-
10
of
191
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Priming a cross-category brand alliance : the moderating role of attribute
knowledge
and need for cognition
Smarandescu, Laura
;
Rose, Randy
;
Wedell, Douglas H.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009716194
Saved in:
3
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
4
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
5
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
6
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
7
Brand authenticity : testing the antecedents and outcomes of brand
management
's passion for its products
Moulard, Julie Guidry
;
Raggio, Randle D.
;
Folse, Judith …
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011491944
Saved in:
8
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
9
Data scientist : the sexiest job of the 21st century
Davenport, Thomas H.
;
Patil, D. J
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 70-76
Persistent link: https://www.econbiz.de/10009664100
Saved in:
10
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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