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~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
USA
221
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221
Strategic management
154
Strategisches Management
154
Führungsstil
89
Leadership style
89
Organisatorischer Wandel
82
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82
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73
Innovationsmanagement
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65
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65
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Marketingmanagement
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Highly skilled workers
31
Hochqualifizierte Arbeitskräfte
31
Beziehungsmarketing
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29
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Dev, Chekitan S.
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Ready, Douglas A.
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Hill, Linda A.
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Bertolini, Mark
1
Bharadwaj, Sangeeta Shah
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Bharadwaj, Sundar
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Bhatnagar, Jyotsna
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Bird, Alan
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Harvard business review : HBR
Journal of business research : JBR
679
The international journal of human resource management
589
The journal of brand management : an international journal
554
The journal of product & brand management
387
Journal of retailing and consumer services
290
International journal of human resource management
287
Human resource management
244
Human resource management review
242
International journal of hospitality management
168
Employee relations
155
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Cogent business & management
108
SpringerLink / Bücher
108
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
91
Business horizons
87
European journal of international management : EJIM
86
Global business review
84
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
International journal of human resources development and management : IJHRDM
78
Journal of marketing
77
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
78
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61
Maximizing your return on people
Bassi, Laurie J.
;
McMurrer, Daniel P.
- In:
Harvard business review : HBR
85
(
2007
)
3
,
pp. 115-123
Persistent link: https://www.econbiz.de/10003440883
Saved in:
62
What's the value of a like?
John, Leslie K.
;
Mochon, Daniel
;
Emrich, Oliver
; …
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10011685728
Saved in:
63
Finding the profit in fairness
Loch, Christoph H.
;
Sting, Fabian J.
;
Huchzermeier, Arnd
; …
- In:
Harvard business review : HBR
90
(
2012
)
9
,
pp. 111-115
Persistent link: https://www.econbiz.de/10009614660
Saved in:
64
Can knockoffs knock out your business?
Nunes, Paul F.
;
Mulani, Narendra P.
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
Saved in:
65
If brands are built over years, why are they managed over quarters
Lodish, Leonard M.
;
Mela, Carl F.
- In:
Harvard business review : HBR
85
(
2007
)
7/8
,
pp. 104-112
Persistent link: https://www.econbiz.de/10003535484
Saved in:
66
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
Saved in:
67
A better way to map brand strategy
Dawar, Niraj
;
Bagga, Charan K.
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
Saved in:
68
Kering's CEO on finding the elusive formula for growing acquired brands
Pinault, François-Henri
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 43-46
Persistent link: https://www.econbiz.de/10010339548
Saved in:
69
Burberry's CEO on turning an aging British icon into a global luxury brand
Ahrendts, Angela
- In:
Harvard business review : HBR
91
(
2013
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10009685719
Saved in:
70
Make the most of a polarizing brand
Luo, Xueming
;
Wiles, Michael
;
Raithel, Sascha
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 29-31
Persistent link: https://www.econbiz.de/10010196180
Saved in:
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