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Harvard business review : HBR
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
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193
The service industries journal
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
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118
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117
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
107
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Cogent business & management
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Journal of retailing
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The journal of brand management : an international journal
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Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
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Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
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International journal of retail & distribution management
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ECONIS (ZBW)
30
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1
The age of continuous connection : new technologies have made 24/7 customer relationships possible : it’s time to change your business model accordingly
Siggelkow, Nicolaj
;
Terwiesch, Christian
- In:
Harvard business review : HBR
97
(
2019
)
3
,
pp. 64-73
Persistent link: https://www.econbiz.de/10012017920
Saved in:
2
Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj
;
Bendle, Neil T.
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 80-86
Persistent link: https://www.econbiz.de/10011879672
Saved in:
3
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
4
Know your customers' : "jobs to be done"
Christensen, Clayton M.
;
Hall, Taddy
;
Dillon, Karen
; …
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 54-62
Persistent link: https://www.econbiz.de/10011550443
Saved in:
5
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
Saved in:
6
The problem with legacy ecosystems
Wessel, Maxwell
;
Levie, Aaron
;
Siegel, Robert
- In:
Harvard business review : HBR
94
(
2016
)
11
,
pp. 68-74
Persistent link: https://www.econbiz.de/10011595612
Saved in:
7
Knowing when to reinvent
Bertolini, Mark
;
Duncan, David
;
Waldeck, Andrew
- In:
Harvard business review : HBR
93
(
2015
)
12
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011411479
Saved in:
8
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Saved in:
9
Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
Saved in:
10
Choosing the right customer
Simons, Robert
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 48-55
Persistent link: https://www.econbiz.de/10010339545
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