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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Innovatives Industriegütermarketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Research"
~subject:"Leistungsbündel"
~subject:"Selling"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
Selling
B-to-B-Marketing
79
Business-to-business marketing
79
Business-to-Business-Marketing
18
Deutschland
16
Germany
16
Lieferantenmanagement
16
Supplier relationship management
16
Salespeople
14
Verkaufspersonal
14
Beziehungsmarketing
12
Relationship marketing
12
business-to-business marketing
10
Verkauf
9
Bundling strategy
8
Innovation
7
Market segmentation
7
Marketing management
7
Marketingmanagement
7
Marktsegmentierung
7
Theorie
7
Theory
7
Customer value
6
Kundenwert
6
Preismanagement
6
Pricing strategy
6
Portfolio selection
5
Portfolio-Management
5
Customer integration
4
Erfolgsfaktor
4
Firm performance
4
Kundenbindung
4
Kundenintegration
4
Online-Marketing
4
Success factor
4
USA
4
United States
4
Unternehmenserfolg
4
Brand management
3
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3
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12
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12
Hochschulschrift
3
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2
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German
9
English
8
Author
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Adamson, Brent
3
Dixon, Matthew
2
Homburg, Christian
2
Lilien, Gary L.
2
Schmitz, Christian
2
Toman, Nicholas
2
Alavi, Sascha
1
Bertini, Marco
1
Bird, Anna
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Brzoska, Lars
1
Colm, Laura
1
Foscht, Thomas
1
Frieß, Maximilian
1
Grewal, Rajdeep
1
Habel, Johannes
1
Hahn, Alexander
1
Hohenberg, Sebastian
1
Jensen, Ove
1
Kropp, Eva
1
Lam, Son K.
1
Lee, You-Cheong
1
Nijssen, E. J.
1
Ordanini, Andrea
1
Reinartz, Werner J.
1
Schmidt, Karl
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Tavassoli, Nader T.
1
Ulaga, Wolfgang
1
Voeth, Markus
1
Wolfond, Elisabeth
1
Xu, Juan
1
Zehetner, Andreas
1
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Springer Fachmedien Wiesbaden
2
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Harvard-Business-Manager : das Wissen der Besten
Innovatives Industriegütermarketing
Journal of marketing
Research
Industrial marketing management : the international journal for industrial and high-tech firms
79
The journal of business & industrial marketing
24
Journal of business research : JBR
17
Journal of business-to-business marketing
14
Journal of personal selling & sales management : JPSSM
11
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
8
Harvard business review : HBR
6
The journal of personal selling & sales management : JPSSM
6
Marketing von Solutions : innovative Ansätze und Best Practices
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Business horizons
3
European journal of marketing
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research
3
Springer eBook Collection
3
Springer eBook Collection / Business and Economics
3
essentials
3
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business Guides on the Go
2
European business review
2
European research on management and business economics
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International business review : the official journal of the European International Business Academy
2
International journal of business environment : IJBE
2
International journal of logistics : research and applications
2
International journal of services and operations management
2
Italian journal of marketing : ITJM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
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ECONIS (ZBW)
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1
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
2
Vermarktung smarter Solutions : Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext
Kropp, Eva
-
2021
Persistent link: https://www.econbiz.de/10012504889
Saved in:
3
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
4
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
5
Emotionale Intelligenz und Verkaufsperformance : eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld
Zehetner, Andreas
-
2019
Persistent link: https://www.econbiz.de/10012034561
Saved in:
6
Einflussfaktoren und Wirkungen der Unternehmenskommunikation auf den Unternehmenserfolg im Anlagen- und Systemgeschäft
Wolfond, Elisabeth
-
2018
Persistent link: https://www.econbiz.de/10011893525
Saved in:
7
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
8
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
9
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
10
Konsens ist Trumpf
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
9
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011534981
Saved in:
1
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