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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Human Resource Management"
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Beziehungsmarketing
Human Resource Management
Strategic management
142
Strategisches Management
142
Brand management
130
Markenführung
130
USA
129
United States
129
Consumer behaviour
121
Konsumentenverhalten
121
Relationship marketing
116
Führungsstil
108
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108
Marketing management
105
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105
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87
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87
Innovation management
87
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72
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65
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40
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Verhoef, Peter C.
5
Neslin, Scott A.
4
Becker, Jan U.
3
Kumar, V.
3
Wieringa, Jaap E.
3
Barrot, Christian
2
Belz, Christian
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
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Davenport, Thomas H.
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Dawar, Niraj
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Freeman, Karen
2
Holtrop, Niels
2
Huang, Ming-Hui
2
Konuş, Umut
2
Lalwani, Ashok K.
2
Leitl, Michael
2
Leone, Robert P.
2
Mittal, Vikas
2
Nguyen, Hang T.
2
Palmatier, Robert W.
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Rust, Roland T.
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Seifert, Dirk
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Araujo, Clecio Falcao
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Aroean, Lukman
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Harvard-Business-Manager : das Wissen der Besten
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
749
The international journal of human resource management
595
Journal of retailing and consumer services
585
SpringerLink / Bücher
450
Industrial marketing management : the international journal for industrial and high-tech firms
413
International journal of hospitality management
346
International journal of human resource management
310
Human resource management
248
Human resource management review
245
The journal of services marketing
225
The service industries journal
203
The journal of business & industrial marketing
196
International journal of contemporary hospitality management
179
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
164
Cogent business & management
158
Employee relations
155
Management revue : socio-economic studies
154
International journal of electronic customer relationship management : IJECRM
141
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
Gabler Edition Wissenschaft
126
International journal of manpower
126
Journal of hospitality marketing & management
126
Springer eBook Collection
126
Journal of marketing
124
Tourism management : research, policies, practice
124
Journal of service research : JSR
119
Journal of travel and tourism marketing
118
Journal of business ethics : JOBE
113
The journal of product & brand management
112
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
111
Journal of service management
109
Asia Pacific journal of marketing and logistics
107
Business horizons
106
The journal of brand management : an international journal
105
Journal of retailing
103
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
98
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ECONIS (ZBW)
158
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1
Customer success
management
, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Das transparente Unternehmen
Buell, Ryan W.
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
6
,
pp. 62-71
Persistent link: https://www.econbiz.de/10012027817
Saved in:
3
What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso
;
Wolter, Jeremy S.
;
Araujo, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014316645
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
7
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
8
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
9
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
10
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
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