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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of open innovation : technology, market, and complexity"
~subject:"Innovation diffusion"
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Search: subject:"Produktentwicklung"
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Innovation diffusion
New product development
110
Produktentwicklung
110
Innovation
54
Innovation management
54
Innovationsmanagement
54
Consumer behaviour
17
Konsumentenverhalten
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Product design
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Produktgestaltung
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open innovation
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innovation
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new product development
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product design
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Produktlebenszyklus
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Unternehmensgründung
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Chandrasekaran, Deepa
1
Eisingerich, Andreas B
1
Herrmann, Andreas
1
Häubl, Gerald
1
Lin, Yu-Ting
1
MacInnis, Deborah J.
1
Mourali, Mehdi
1
Müller-Stewens, Jessica
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Schlager, Tobias
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Tellis, Gerard J.
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Yang, Zhiyong
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Journal of open innovation : technology, market, and complexity
Journal of business research : JBR
14
Research policy : policy, management and economic studies of science, technology and innovation
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Technological forecasting & social change : an international journal
7
International journal of technology marketing : IJTMkt
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
European journal of operational research : EJOR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
International journal of production economics
4
International journal of production research
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
ERIM report series research in management
3
Gaining momentum : managing the diffusion of innovations
3
Innovation: organization & management : IOM
3
International journal of innovation and technology management
3
International journal of innovation management
3
Journal of engineering and technology management : JET-M
3
Journal of retailing and consumer services
3
Operations research
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Comparative economic research : Central and Eastern Europe
2
Creativity and innovation management
2
Discussion paper / Center for Economic Research, Tilburg University
2
European journal of international management : EJIM
2
Faculty & research / Insead : working paper series
2
Forschungs-/Entwicklungs-/Innovations-Management
2
Global business & economics review
2
IEEE transactions on engineering management : EM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of product development : IJPD
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Metamorphosis : a journal of management research
2
NBER Working Paper
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ECONIS (ZBW)
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1
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
2
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
3
Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma
;
Yang, Zhiyong
;
Mourali, Mehdi
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
Saved in:
4
Getting a grip on the saddle : chasms or cycles?
Chandrasekaran, Deepa
;
Tellis, Gerard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009270916
Saved in:
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