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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of pharmaceutical and healthcare marketing"
~source:"econis"
~subject:"Coronavirus"
~subject:"Pharmaceutical industry"
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Coronavirus
Pharmaceutical industry
Pharmaceuticals
69
Arzneimittel
68
Direct marketing
33
Direktmarketing
33
Advertising
30
Werbung
30
Pharmaindustrie
29
Advertising effects
27
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27
Consumer behaviour
26
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12
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12
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10
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10
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10
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8
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6
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prescription drugs
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4
Health
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4
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4
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4
Wirkungsanalyse
4
direct-to-consumer advertising
4
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Aikin, Kathryn J.
3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ershadi, Mohammad Mahdi
1
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1
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1
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1
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Health marketing quarterly
International journal of pharmaceutical and healthcare marketing
NBER working paper series
84
NBER Working Paper
60
Journal of health economics
41
International journal of pharmaceutical and healthcare marketing : IJPHM
38
Health economics
37
The European journal of health economics : HEPAC ; health economics in prevention and care
35
Working paper / National Bureau of Economic Research, Inc.
35
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
Research paper
30
CESifo working papers
27
Discussion papers / CEPR
24
Discussion paper series / IZA
22
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Health economics review
13
International journal of health economics and management
13
Applied economics
12
Applied economics letters
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of industrial organization
11
Technological forecasting & social change : an international journal
11
Economics letters
10
Omega : the international journal of management science
10
Review of industrial organization : RIO
10
Working paper
10
Asia-Pacific research and training network on trade working paper series
9
Journal of business research : JBR
9
OECD Health Statistics
9
Production and operations management : the flagship research journal of the Production and Operations Management Society
9
Socio-economic planning sciences : the international journal of public sector decision-making
9
European research studies
8
GLO discussion paper
8
International journal of production economics
8
Journal of business ethics : JOBE
8
Oxford review of economic policy
8
The European journal of health economics
8
Transportation research / E : an international journal
8
CESifo Working Paper
7
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ECONIS (ZBW)
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1
COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior
Akbar, M. Bilal
;
Singh, Lakhbir
;
Deshpande, Sameer
; …
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10014333899
Saved in:
2
Demand forecasting accuracy in the pharmaceutical supply chain : a machine learning approach
Yani, Luh Putu Eka
;
Aamer, Ammar
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014336870
Saved in:
3
Examining the impact of marketing techniques on the prescription behavior of physicians with ethical ideology as a moderator
Aqif, Tanzeela
;
Mumtaz, Sana
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10014336883
Saved in:
4
Improving Patient Access Scheme in Malaysia : lessons from Italy
Ashraf, Amirul
;
Ong, Siew Chin
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10014336992
Saved in:
5
COVID-19 vaccine hesitation and brand choice uncertainty
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 495-516
Persistent link: https://www.econbiz.de/10014461505
Saved in:
6
Investor's behaviour to COVID-19 vaccine : an event study on health and pharmaceutical sector in India
Gupta, Himani
;
Gupta, Ayushi
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10014461499
Saved in:
7
Attitude towards pharmaceutical promotional tools and its influence on physicians' prescribing behaviour in Sudan
Eldrwish, May Alowi
;
Aigbogun, Osaro
;
Kani, Yusuf
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 469-489
Persistent link: https://www.econbiz.de/10014336795
Saved in:
8
Branded vs. generic drugs : the role of self-perceived seriousness of disease
Sestino, Andrea
;
Amatulli, Cesare
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10012886098
Saved in:
9
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
10
Logistic planning for pharmaceutical supply chain using multi-objective optimization model
Ershadi, Mohammad Mahdi
;
Ershadi, Mohamad Sajad
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10012886103
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