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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Konsumentenverhalten
Sponsoring
Advertising effects
286
Werbewirkung
286
Advertising
135
Werbung
135
Consumer behaviour
72
USA
55
United States
55
Psychology of advertising
31
Werbepsychologie
31
Arzneimittel
25
Pharmaceuticals
25
Computerspiel
21
Fernsehwerbung
21
Target group
21
Television advertising
21
Video game
21
Zielgruppe
21
Direct marketing
20
Direktmarketing
20
Experiment
20
Internet marketing
20
Online-Marketing
20
Brand image
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Markenimage
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Children
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Product Placement
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Product placement
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Emotion
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Social Marketing
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Social marketing
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Advertising planning
13
Creativity
13
Green marketing
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Kreativität
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Pharmaceutical industry
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Pharmaindustrie
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Dahlén, Micael
4
Muehling, Darrel D.
3
Rosengren, Sara
3
Stafford, Marla Royne
3
Aikin, Kathryn J.
2
Chang, Chingching
2
Fogel, Joshua
2
Fox, Alexa K.
2
Kareklas, Ioannis
2
Levy, Marian
2
Park, Jin Seong
2
Putrevu, Sanjay
2
Reijmersdal, Eva A. van
2
Sar, Sela
2
Sullivan, Helen W.
2
Wirtz, John G.
2
Adams, Grace
1
Aggarwal, Preveen
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Ahn, Sun Joo
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bailenson, Jeremy N.
1
Banerjee, Saikat
1
Bennett, Gregg
1
Berktold, Jennifer
1
Bettman, James R.
1
Betts, Kevin R.
1
Bickart, Barbara A.
1
Biswas, Saswata Narayan
1
Boerman, Sophie C.
1
Brannon, Daniel
1
Burton, Scot
1
Cauberghe, Veroline
1
Cervellon, Marie-Cécile
1
Choi, Yung Kyun
1
Cornwell, T. Bettina
1
Dable, Rajani A.
1
Dash, Sampada Kumar
1
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Health marketing quarterly
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
98
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
64
Journal of promotion management : JPM
63
Journal of advertising research
60
International journal of internet marketing and advertising : IJIMA
53
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
European journal of marketing : EJM
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
International journal of sports marketing & sponsorship
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of the Academy of Marketing Science
16
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ECONIS (ZBW)
75
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75
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1
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
2
Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.
;
Adams, Grace
;
Jun, Hyoyeun
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
Saved in:
3
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
4
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
5
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
6
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
7
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
8
The effects of nostalgia cues in sexual health advertising
Morton, Cynthia R.
;
Williams, Sabrina
;
Morris, Jon D.
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10012313093
Saved in:
9
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
10
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
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