//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of nonprofit & public sector marketing"
~language:"eng"
~subject:"Social Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Alkoholsucht"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Marketing
Alcohol consumption
10
Alkoholkonsum
10
Social marketing
6
Students
5
Studierende
5
alcohol
3
Alcohol policy
2
Alkoholpolitik
2
Gesundheitsvorsorge
2
Jugendliche
2
Preventive care
2
Social norm
2
Soziale Norm
2
USA
2
United States
2
Youth
2
social marketing
2
Advertising
1
Advertising effects
1
Alcohol advertising
1
Alcoholic beverage
1
Alkoholisches Getränk
1
Australia
1
Australien
1
Communication
1
Computerspiel
1
Consumer behaviour
1
Creativity
1
Game theory
1
Gender
1
Geschlecht
1
Kommunikation
1
Konsumentenverhalten
1
Kreativität
1
Magazine
1
Moderate drinking
1
Poland
1
Polen
1
Print advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
Author
All
Rundle-Thiele, Sharyn
2
Brannon, Laura A.
1
Burton, Suzan
1
Dadich, Ann
1
Deshpande, Sameer
1
Drennan, Judy
1
Fry, Marie-Louise
1
Kubacki, Krzysztof
1
Leo, Cheryl
1
Miller, Megan M.
1
Russell-Bennett, Rebekah
1
Siemieniako, Dariusz
1
Soboleva, Alena
1
York, Valerie K.
1
more ...
less ...
Published in...
All
Health marketing quarterly
Journal of nonprofit & public sector marketing
Journal of business research : JBR
5
International journal of nonprofit and voluntary sector marketing
3
Journal of marketing management : MM
3
Social marketing for public health : global trends and success stories
2
The SAGE handbook of social marketing
2
Bridging the gap between advertising academia and practice
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International review on public and non-profit marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of social marketing : JSOCM
1
Qualitative market research : an international journal
1
Socio-economic planning sciences : the international journal of public sector decision-making
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
Transformative consumer research for personal and collective well-being
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
2
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
Saved in:
3
Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
Saved in:
4
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
Saved in:
5
Innovation in social marketing research methods : what can collages add to a multimethod research project exploring alcohol consumption among young people?
Kubacki, Krzysztof
;
Siemieniako, Dariusz
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10009411300
Saved in:
6
Discourses of consumer's alcohol resistant identities
Fry, Marie-Louise
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 348-366
Persistent link: https://www.econbiz.de/10009411305
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->