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~isPartOf:"Health marketing quarterly"
~isPartOf:"Strategic management journal"
~subject:"United States"
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Search: subject_exact:"Pharmazeutische Industrie"
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Pharmaceutical industry
53
Pharmaindustrie
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Arzneimittel
18
Pharmaceuticals
18
Advertising
16
Werbung
16
Direct marketing
14
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Rothärmel, Frank T.
2
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Cool, Karel O.
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Diestre, Luis
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Ethiraj, Sendil K.
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Health marketing quarterly
Strategic management journal
Working paper / National Bureau of Economic Research, Inc.
56
NBER working paper series
25
International journal of the economics of business
15
Industrial and corporate change
13
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
12
Journal of research in pharmaceutical economics
10
Research policy : policy, management and economic studies of science, technology and innovation
10
Academy of Management journal : AMJ
9
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
9
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Journal of health economics
8
Health affairs : at the intersection of health, health care, and policy
7
The journal of law & economics
7
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Pharmaceutical markets and insurance worldwide
5
Symposium on the US brand name prescription drug antitrust litigation
5
The Rand journal of economics
5
Journal of business ethics : JOBE
4
Journal of economic behavior & organization : JEBO
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of marketing
4
NBER Working Paper
4
R & D management
4
Review of industrial organization : RIO
4
Technology analysis & strategic management
4
Working papers / Harvard Business School, Division of Research
4
British journal of management : BJM
3
Business and society review : a quarterly forum on the role of business in a free society
3
Business horizons
3
Economic development quarterly : the journal of American economic revitalization
3
Enterprise & society : the international journal of business history
3
Harvard business review : HBR
3
Innovation policy and the economy
3
Journal of advertising research
3
Journal of economics & management strategy : JEMS
3
Journal of evolutionary economics : JEE
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ECONIS (ZBW)
12
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10
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12
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date (oldest first)
1
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
2
Revisiting the corporate social performance-financial performance link : a replication of Waddock and Graves
Zhao, Xiaoping
;
Murrell, Audrey J.
- In:
Strategic management journal
37
(
2016
)
11
,
pp. 2378-2388
Persistent link: https://www.econbiz.de/10011577930
Saved in:
3
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
4
Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu
;
Lancaster, Alyse R.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
Saved in:
5
Are all "sharks" dangerous? : new biotechnology venture and partner selection in R&D alliances
Diestre, Luis
;
Rajagopalan, Nandini
- In:
Strategic management journal
33
(
2012
)
10
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10009616376
Saved in:
6
When are assets compementary? : star scientists, strategic alliances, and innovation in the pharmaceutical industry
Hess, Andrew M.
;
Rothärmel, Frank T.
- In:
Strategic management journal
32
(
2011
)
8
,
pp. 895-909
Persistent link: https://www.econbiz.de/10009237567
Saved in:
7
Consumers young and old : segmenting the target markets for direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10009410497
Saved in:
8
Consumer perceptions of prescription drug websites : a pilot study
Wymer, Walter
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10003985108
Saved in:
9
The 2002 PhRMA code and pharmaceutical marketing : did anybody bother to ask the reps?
Sillup, George P.
;
Trombetta, Bill
;
Klimberg, Ronald
- In:
Health marketing quarterly
27
(
2010/11
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10008825657
Saved in:
10
Performance effects of imitative entry
Ethiraj, Sendil K.
;
Zhu, David H.
- In:
Strategic management journal
29
(
2008
)
8
,
pp. 797-817
Persistent link: https://www.econbiz.de/10003745192
Saved in:
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