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~isPartOf:"Heidelberger Taschenbücher"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Report"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Cheng, Bao"
~person:"Gulas, Charles S."
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Heidelberger Taschenbücher
International journal of advertising : the quarterly review of marketing communications
Report
Tourism management : research, policies, practice
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising and violence : concepts and perspectives
1
Handbook of developments in consumer behaviour
1
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ECONIS (ZBW)
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When and how does leader humor promote customer-oriented organizational citizenship behavior in hotel employees?
Cheng, Bao
;
Dong, Yun
;
Kong, Yurou
;
Shaalan, Ahmed
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013554988
Saved in:
2
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
3
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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