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~isPartOf:"Heidelberger Taschenbücher"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Report"
~isPartOf:"Tourism management : research, policies, practice"
~type_genre:"Article in journal"
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Search: subject:"Darstellung"
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Humor
12
Advertising effects
11
Werbewirkung
11
Advertising
9
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9
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7
Visualization
7
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5
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humor
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Yoon, Hye Jin
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2
Gulas, Charles S.
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1
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1
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1
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Filieri, Raffaele
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1
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1
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1
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1
Hove, Thomas
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1
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Heidelberger Taschenbücher
International journal of advertising : the quarterly review of marketing communications
Report
Tourism management : research, policies, practice
Journal of business research : JBR
16
International journal of advertising : the review of marketing communications
13
International journal of production research
12
IRZ : Zeitschrift für internationale Rechnungslegung
11
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
11
Management decision
10
Qualitative research in organizations and management : an international journal
10
Journal of retailing and consumer services
9
HMD : Praxis der Wirtschaftsinformatik
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of advertising research
7
The journal of economic education
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
Qualitative market research : an international journal
6
Technological forecasting & social change : an international journal
6
Academy of Management journal : AMJ
5
International journal of hospitality management
5
International journal of project management : the journal of The International Project Management Association
5
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of knowledge management
5
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
5
Leadership & organization development journal
5
Measuring business excellence : the journal of organizational performance management
5
Operational research : an international journal
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
Harvard business review : HBR
4
Health marketing quarterly
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of product development : IJPD
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of econometrics
4
Journal of information & knowledge management : JIKM
4
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ECONIS (ZBW)
19
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1
Performing multi-subject interactions in hotels during crises : evidence from textual and visual data
Xiang, Keheng
;
Tong, Yixuan
;
Wu, Mao-Ying
;
Gao, Fan
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457720
Saved in:
2
Videography in tourism research : an analytical review
Masset, Julie
;
Decrop, Alain
;
Frochot, Isabelle
- In:
Tourism management : research, policies, practice
102
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457732
Saved in:
3
Short video marketing and travel intentions : the interplay between visual perspective, visual content, and narration appeal
Gan, Jianhong
;
Shi, Si
;
Filieri, Raffaele
;
Leung, …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014320905
Saved in:
4
When and how does leader humor promote customer-oriented organizational citizenship behavior in hotel employees?
Cheng, Bao
;
Dong, Yun
;
Kong, Yurou
;
Shaalan, Ahmed
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013554988
Saved in:
5
Exploring visual embodiment effect in dark tourism : the influence of visual darkness on dark experience
Lv, Xingyang
;
Lu, Ruihua
;
Xu, Shuangyu
;
Sun, Jiaojiao
; …
- In:
Tourism management : research, policies, practice
89
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013325946
Saved in:
6
A framework for quantitative analysis and differentiated marketing of tourism destination image based on visual content of photos
Xiao, Xin
;
Fang, Chaoyang
;
Lin, Hui
;
Chen, Jingfu
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013366104
Saved in:
7
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
8
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
9
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
10
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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