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~isPartOf:"History of marketing thought ; Volume 2"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Marketing theory"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
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Search: subject_exact:"Marketing theory"
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Marketingtheorie
288
Marketing theory
287
Marketing
60
History of economic thought
57
Ökonomische Ideengeschichte
57
Consumer behaviour
52
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52
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45
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45
Service-Dominant Logic
28
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26
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History of marketing thought
25
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31
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8
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4
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4
Maclaran, Pauline
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3
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3
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Brodie, Roderick J.
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2
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History of marketing thought ; Volume 2
Journal of business research : JBR
Journal of historical research in marketing
Journal of marketing management : JMM ; journal of the Academy of Marketing
Marketing theory
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing management : MM
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
AMS review : official publication of the Academy of Marketing Science
36
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
Journal of marketing
25
Journal of marketing research : JMR
24
Journal of macromarketing
23
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Lehrbuch
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
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ECONIS (ZBW)
292
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1
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292
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1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
3
Ontology and circulation : towards an eco-economy of persons
Arnould, Eric J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 71-97
Persistent link: https://www.econbiz.de/10013206499
Saved in:
4
Object-oriented marketing theory
Franco, Paolo
;
Canniford, Robin
;
Phipps, Marcus
- In:
Marketing theory
22
(
2022
)
3
,
pp. 401-420
Persistent link: https://www.econbiz.de/10013388909
Saved in:
5
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
6
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
7
The pseudoscientist "priest" : religiously selling nanotechnology
Dean, Andrew Kristoffer
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1550-1572
Persistent link: https://www.econbiz.de/10012802290
Saved in:
8
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
9
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
10
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
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