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~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"International journal of hospitality management"
~subject:"Markenführung"
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Search: subject:"Management"
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Markenführung
Hotel industry
434
Hotellerie
434
Consumer behaviour
322
Konsumentenverhalten
322
Innovation management
307
Innovationsmanagement
307
Beziehungsmarketing
293
Relationship marketing
293
Innovation
242
Dienstleistungsqualität
226
Service quality
226
Customer satisfaction
207
Kundenzufriedenheit
207
Lieferkette
167
Supply chain
167
Gastronomie
166
Restaurant industry
166
Hospitality industry
149
Gastgewerbe
147
Firm performance
138
Unternehmenserfolg
138
Project management
137
Projektmanagement
136
Environmental management
120
Umweltmanagement
119
Strategic management
114
Strategisches Management
114
Corporate Social Responsibility
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112
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112
Brand management
107
Arbeitsverhalten
106
New product development
106
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106
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106
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107
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King, Ceridwyn
6
Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Jang, Soocheong
3
Kang, Juhee
3
Wang, Yao-Chin
3
Xiong, Lina
3
Chua, Bee-Lia
2
Foroudi, Pantea
2
Han, Sung Ho
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2
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2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Lee, Seonjeong
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Magnini, Vincent P.
2
Paul, Justin
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Seo, Soobin
2
Shamim, Amjad
2
Singal, Manisha
2
So, Kevin Kam Fung
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Song, Hak-jun
2
Sreejesh, S.
2
Su, Na
2
Sung, Kyongsik
2
Tang, Liang
2
Wong, IpKin Anthony
2
Wu, Luorong
2
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2
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1
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IEEE transactions on engineering management : EM
International journal of hospitality management
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Research
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
107
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1
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10
of
107
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date (oldest first)
1
A bibliometric review of brand and product deletion research : setting a research agenda
Zhu, Qingyun
;
Martins, Roberto Antonio
;
Shah, Purvi
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
2
,
pp. 554-575
Persistent link: https://www.econbiz.de/10014232179
Saved in:
2
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
3
Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Clauß, Thomas
;
Urhahn, …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
10
,
pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
Saved in:
4
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
The impacts of cultural intelligence and emotional labor on the job satisfaction of luxury hotel employees
Lam, Rachel
;
Cheung, Catherine
;
Lugosi, Peter
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013266130
Saved in:
7
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
8
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
9
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
10
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
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