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~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"Journal of retailing and consumer services"
~person:"Cliquet, Gérard"
~person:"Dawes, John"
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Brand management
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Cliquet, Gérard
Dawes, John
Prentice, Catherine
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IEEE transactions on engineering management : EM
Journal of retailing and consumer services
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1
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
2
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
3
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
4
Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 211-217
Persistent link: https://www.econbiz.de/10011808591
Saved in:
5
Grocery pickup creation of value: Customers' benefits vs. spatial dimension
Vyt, Dany
;
Jara, Magali
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 145-153
Persistent link: https://www.econbiz.de/10011747763
Saved in:
6
Special issue: International value chain activities by retailers and wholesaler
Cliquet, Gérard
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003699310
Saved in:
7
International value chain processes by retailers and wholesalers : a general approach
Swoboda, Bernhard
;
Foscht, Thomas
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
15
(
2008
)
2
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003699313
Saved in:
8
Definition, conceptualization and measurement of consumer-based retailer brand equity
Troiville, Julien
;
Hair, Joseph F.
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012114123
Saved in:
9
Consumer response to price changes in higher-priced brands
Huang, Ava
;
Dawes, John
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011747691
Saved in:
10
Retail brand equity : conceptualization and measurement
Jara, Magali
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009507880
Saved in:
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