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~isPartOf:"IFPRI discussion paper"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
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Consumer behaviour
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IFPRI discussion paper
Marketing intelligence & planning
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International journal of consumer studies
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
3
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
4
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
5
Effective food systems innovations : an inventory of evidence from Bangladesh, Ethiopia, Nigeria, Viet Nam, and other low-and middle-income countries
Lecoutere, Els
;
Van den Berg, Marrit
;
De Brauw, Alan
-
2021
Persistent link: https://www.econbiz.de/10013469825
Saved in:
6
The pain of payment : a review and research agenda
Reshadi, Farnoush
;
Bone, Paula Fitzgerald
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1672-1688
Persistent link: https://www.econbiz.de/10014338315
Saved in:
7
Luxury experience and consumer behavior : a
literature
review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
8
Product attributes and benefits : integrated framework and research agenda
Kalro, Hitesh
;
Joshipura, Mayank
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10014313028
Saved in:
9
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
10
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
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