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~isPartOf:"IMF working papers"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"ita"
~language:"kir"
~language:"tur"
~language:"und"
~person:"Melewar, T. C."
~subject:"Auslandsinvestition"
~subject:"China"
~subject:"Firm performance"
~subject:"Großbritannien"
~subject:"Markenimage"
~subject:"Supply chain"
~subject:"Theory"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistik"
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Auslandsinvestition
China
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Großbritannien
Markenimage
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Brand management
10
Markenführung
10
Corporate reputation
9
Firmenimage
9
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7
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6
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5
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Melewar, T. C.
Ostry, Jonathan David
20
Bayoumi, Tamim
19
Furceri, Davide
18
Laxton, Douglas
18
Dabla-Norris, Era
16
Milesi-Ferretti, Gian-Maria
16
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Kumhof, Michael
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Oghazi, Pejvak
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Diamantopoulos, Adamantios
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Kumar, Manmohan S.
12
Ricci, Luca Antonio
12
Ahuja, Ashvin
11
Bartikowski, Boris
11
Ding, Ding
11
Grigoli, Francesco
11
Masson, Paul R.
11
Sharma, Piyush
11
Zhang, Longmei
11
Berg, Andrew
10
Igan, Deniz
10
Rabanal, Pau
10
Sandri, Damiano
10
Sun, Tao
10
Wingender, Philippe
10
Zhou, Kevin Zheng
10
Aizenman, Joshua
9
Bulir, Ales
9
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9
Cerutti, Eugenio M.
9
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9
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IMF working papers
Journal of business research : JBR
European journal of marketing : EJM
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
The marketing review
3
Corporate reputation review
2
Journal of strategic marketing
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International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
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International journal of management reviews : IJMR
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Journal of destination marketing & management
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Journal of global marketing
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ECONIS (ZBW)
9
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
3
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
4
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
5
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
6
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
8
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
9
The moderating influences on the relationship of corporate reputation with its antecedents and consequences : a meta-analytic review
Ali, Raza
;
Lynch, Richard L.
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1105-1117
Persistent link: https://www.econbiz.de/10010517089
Saved in:
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