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~isPartOf:"Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand management"
~type:"article"
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Search: subject_exact:"Luxusgüter"
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
Marketing letters : a journal of research in marketing
Journal of business research : JBR
74
The journal of brand management : an international journal
50
Journal of retailing and consumer services
29
Journal of fashion marketing and management
28
The journal of product & brand management
24
Journal of global fashion marketing : JGfM
16
International journal of retail & distribution management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
9
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
Psychology & marketing
8
International marketing review
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
The Oxford handbook of luxury business
5
European journal of marketing
4
International journal of contemporary hospitality management
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Qualitative market research : an international journal
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
The service industries journal
4
Tourism management perspectives : TMP
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal
3
Building consumer-brand relationship in luxury brand management
3
Business horizons
3
Central European business review : CEBR
3
Contemporary case studies on fashion production, marketing and operations
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
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ECONIS (ZBW)
10
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10
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1
Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives
Park, Ji Kyung
;
Torelli, Carlos J.
;
Monga, Alokparna Basu
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10012144813
Saved in:
2
Aesthetic responses to prototypicality and uniqueness of product design
Stanton, Steven J.
;
Townsend, Janell D.
;
Kang, Wooseong
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011486477
Saved in:
3
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
4
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
5
Ebony or Ivory : wie glänzend ist die Zukunft des Luxus in Deutschland? ; kritische Reflexionen zum Luxusmarkenmanagement
Meurer, Jörg
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 321-336)
.
2012
Persistent link: https://www.econbiz.de/10009690069
Saved in:
6
The role of Social Media for luxury brands : motives for consumer engagement and opportunities for business
Jahn, Benedikt
;
Kunz, Werner
;
Meyer, Anton
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 221-236)
.
2012
Persistent link: https://www.econbiz.de/10009690086
Saved in:
7
The Art of Luxury Experience : Customer Experience Management zur erfolgreichen Umsetzung von Luxusmarkenerlebnissen
Meurer, Jörg
;
Hirschsteiner, Stephan
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 201-220)
.
2012
Persistent link: https://www.econbiz.de/10009690093
Saved in:
8
Die Gestalt des Luxus
Kolaschnik, Axel
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 183-200)
.
2012
Persistent link: https://www.econbiz.de/10009690095
Saved in:
9
The Luxury Universe : Angebots-, und Kundensegmentierung globaler Luxusmärkte als Basis für erfolgreiche Positionierungsstrategien
Ascheberg, Carsten
;
Meurer, Jörg
;
Oesterling, Axel
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 85-101)
.
2012
Persistent link: https://www.econbiz.de/10009690111
Saved in:
10
Quo vadis globale Luxusmarkenführung : Status, Trends und Top-Themen für die CMO-Agenda
Meurer, Jörg
;
Manninger, Kilian
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 13-31)
.
2012
Persistent link: https://www.econbiz.de/10009690121
Saved in:
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