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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Subject
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Digitale Plattform
Konsumentenverhalten
Social Web
276
Social web
276
Internet marketing
111
Online-Marketing
111
B-to-B-Marketing
52
Business-to-business marketing
52
Social media
48
E-commerce
43
Electronic Commerce
43
Beziehungsmarketing
42
Relationship marketing
42
Viral marketing
42
Virales Marketing
42
Consumer behaviour
38
Lieferantenmanagement
34
Supplier relationship management
34
social media
33
Online retailing
32
Online-Handel
32
Digital platform
29
Social network
29
Soziales Netzwerk
29
Internet
25
Digitalisierung
22
Digitization
22
Brand management
15
Innovation
15
Markenführung
15
Marketing management
15
Marketingmanagement
15
user-generated content
15
Salespeople
14
Verkaufspersonal
14
Customer integration
13
Data protection
13
Datenschutz
13
Kundenintegration
13
Selling
13
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Online availability
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Undetermined
49
Free
3
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Article
63
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Article in journal
63
Aufsatz in Zeitschrift
63
Language
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English
63
Author
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Ghose, Anindya
4
Tan, Yong
4
Zhang, Xiaoquan
3
Choi, Ben C. F.
2
Hann, Il-Horn
2
Hinz, Oliver
2
Jiang, Zhenhui
2
Kim, Sung S.
2
Kumar, Subodha
2
Lin, Zhijie
2
Mookerjee, Vijay S.
2
Qiu, Liangfei
2
Yin, Dezhi
2
Aggarwal, Rohit
1
Ananthakrishnan, Uttara M.
1
Assaf, A. Georges
1
Ba, Sulin
1
Badran, Mona Farid
1
Baiyere, Abayomi
1
Barrett, Michael
1
Bezawada, Ram
1
Blind, Knut
1
Bodoff, David
1
Brown, Brian P.
1
Bruhn, Manfred
1
Caigny, Arno de
1
Chan, Jason
1
Chen, Cheng
1
Cheng, Ming
1
Cohen, Maxime C.
1
Constantinides, Panos
1
Coussement, Kristof
1
De Vreede, Gert-Jan
1
DeNardis, Lesley
1
Dewan, Sanjeev
1
Donthu, Naveen
1
Fan, Ming
1
Fan, Wenjuan
1
Faraj, Samer
1
Faullant, Rita
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Information systems research : ISR
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
234
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Technological forecasting & social change : an international journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
48
International journal of advertising : the review of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
45
Journal of management information systems : JMIS
43
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Tourism management : research, policies, practice
35
Cogent business & management
34
Electronic commerce research
33
International journal of electronic commerce : IJEC
32
Journal of marketing
32
International journal of hospitality management
31
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of technology marketing : IJTMkt
29
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Business horizons
24
Journal of strategic marketing
24
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ECONIS (ZBW)
63
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63
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Coordination in a digital platform organization
Leong, Carmen
;
Lin, Silvia
;
Tan, Felix Ter Chian
;
Yu, Jie
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 363-393
Persistent link: https://www.econbiz.de/10014530465
Saved in:
3
Extended generativity theory on digital platforms
Fürstenau, Daniel
;
Baiyere, Abayomi
;
Schewina, Kai
; …
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1686-1710
Persistent link: https://www.econbiz.de/10014487345
Saved in:
4
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
5
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
6
Digital multisided platforms and women's health : an empirical analysis of peer-to-peer lending and abortion rates
Ozer, Gorkem Turgut
;
Greenwood, Brad N.
;
Gopal, Anandasivam
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014323479
Saved in:
7
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
8
Evolution of referrals over customers' life cycle : evidence from a ride-sharing platform
Fernández-Loría, Carlos
;
Cohen, Maxime C.
;
Ghose, Anindya
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 698-720
Persistent link: https://www.econbiz.de/10014325155
Saved in:
9
Research trends of digital platforms : a survey of the literature from 2018 to 2021
Ha, Seungyeon
;
Park, Yujun
;
Kim, Jongpyo
;
Kim, Seongcheol
- In:
Telecommunications policy : the international journal …
47
(
2023
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014559144
Saved in:
10
Exploring fans' participation in digital media : transcreation of webtoons
Nam, Jinyoung
;
Jung, Yoonhyuk
- In:
Telecommunications policy : the international journal …
46
(
2022
)
10
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014226486
Saved in:
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