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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Research"
~subject:"Brand management"
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Brand management
Brand loyalty
20
Markentreue
20
Consumer behaviour
16
Konsumentenverhalten
16
Markenführung
15
Beziehungsmarketing
14
Relationship marketing
14
Brand image
12
Markenimage
12
Brand
11
Markenartikel
11
Customer satisfaction
3
Deutschland
3
Kundenzufriedenheit
3
Verbraucherverhalten
3
brand loyalty
3
Automotive industry
2
Brand community
2
Brand equity
2
Environmental consciousness
2
Germany
2
Kfz-Industrie
2
Kundenbindung
2
Markenpolitik
2
Mobile communications
2
Mobilkommunikation
2
Social Web
2
Social web
2
Structural equation model
2
Strukturgleichungsmodell
2
Umweltbewusstsein
2
Automotive services industry
1
B-to-B-Marketing
1
BCB
1
Behaviour
1
Brand attachment
1
Brand awareness
1
Brand co-creation
1
Brand contest
1
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14
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Andreini, Daniela
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bang, Nguyen
1
Bergamschi, Mara
1
Burmann, Christoph
1
Cardinale, Sylvia
1
Chang, Aihwa
1
Giovanis, Apostolos
1
Heggde, Githa S.
1
Hsieh, Sara H.
1
Johnen, Marius
1
Kapil, Kanwal
1
Kapil, Sheeba
1
Kumar, Arvind
1
Labrecque, Lauren I.
1
Lam, Shun Yin
1
Leckie, Civilai
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
Lobo, Antonio
1
Meissner, Svenja
1
Melewar, T. C.
1
Pedeliento, Giuseppe
1
Relling, Marleen
1
Ringle, Christian M.
1
Roßmann, Patrick
1
Röth, Tobias
1
Salo, Jari
1
Sattler, Henrik
1
Schnittka, Oliver
1
Shankar, Venkatesh
1
Spieth, Patrick
1
Tampi, Gayatri Sasi
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of Indian culture and business management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing intelligence & planning
Research
The journal of product & brand management
28
Journal of retailing and consumer services
25
The journal of brand management : an international journal
21
Journal of business research : JBR
20
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
9
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing : EJM
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of business innovation and research : IJBIR
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
15
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1
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
2
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011980068
Saved in:
3
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
4
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
5
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
6
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
7
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
8
The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
Saved in:
9
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
10
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
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