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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Research"
~type_genre:"Article in journal"
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Search: subject_exact:"Brand relationship"
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Beziehungsmarketing
14
Brand loyalty
14
Brand management
14
Markenführung
14
Markentreue
14
Relationship marketing
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
12
Markenimage
12
Brand
11
Markenartikel
11
brand loyalty
3
Brand equity
2
Customer satisfaction
2
Kundenzufriedenheit
2
Mobile communications
2
Mobilkommunikation
2
Social Web
2
Social web
2
Structural equation model
2
Strukturgleichungsmodell
2
B-to-B-Marketing
1
BCB
1
Brand attachment
1
Brand awareness
1
Brand co-creation
1
Brand community
1
Brand contest
1
Brand experience
1
Brand relationship
1
Brand trust
1
Brand value
1
Branding
1
Business model
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Business model innovation
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Business network
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Business-to-business marketing
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Community
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Andreini, Daniela
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
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Bang, Nguyen
1
Barrett, Nigel J.
1
Bergamschi, Mara
1
Cardinale, Sylvia
1
Chang, Aihwa
1
Giovanis, Apostolos
1
Heggde, Githa S.
1
Hsieh, Sara H.
1
Johnen, Marius
1
Kapil, Kanwal
1
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1
Kumar, Arvind
1
Labrecque, Lauren I.
1
Lam, Shun Yin
1
Leckie, Civilai
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
Lobo, Antonio
1
Meissner, Svenja
1
Melewar, T. C.
1
Miller, Kenneth E.
1
Nguyen, Tho D.
1
Pedeliento, Giuseppe
1
Relling, Marleen
1
Ringle, Christian M.
1
Röth, Tobias
1
Salo, Jari
1
Sattler, Henrik
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Schnittka, Oliver
1
Shankar, Venkatesh
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Spieth, Patrick
1
Tampi, Gayatri Sasi
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of Indian culture and business management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing intelligence & planning
Research
Journal of business research : JBR
35
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Cogent business & management
7
Psychology & marketing
7
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Marketing : ZFP ; journal of research and management
4
Pakistan journal of commerce and social sciences
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
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ECONIS (ZBW)
15
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1
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
2
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
3
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
4
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
5
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
6
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
7
The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.
;
Chang, Aihwa
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
Saved in:
8
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
9
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
10
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
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