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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of purchasing and supply management"
~subject:"B-to-B-Marketing"
~subject:"Social Web"
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Search: subject:"Literature review"
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B-to-B-Marketing
Social Web
Bibliometrics
78
Bibliometrie
78
systematic literature review
39
Consumer behaviour
32
Konsumentenverhalten
32
Literature review
24
Systematic literature review
22
Lieferkette
20
Supply chain
20
Lieferantenmanagement
13
Supplier relationship management
13
TCCM framework
13
Beschaffung
12
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12
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10
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8
SPAR-4-SLR
8
Sustainability
8
consumer behavior
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7
Online-Handel
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Digitalisierung
6
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6
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literature review
6
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5
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Purchasing and supply management
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Swani, Kunal
2
Bandyopadhyay, Chinmoy
1
Bhattacharjee, Debashree Roy
1
Brown, Brian P.
1
Carlson, Jamie
1
Casidy, Riza
1
Chan, Hing Kai
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Dhaigude, Soma Amol
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Huang, Ying
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1
Małecka, Agnieszka
1
Millemann, Jan Andre
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Mitręga, Maciej
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Neuhaus, Tina
1
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1
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of consumer studies
Journal of purchasing and supply management
Journal of business research : JBR
5
Psychology & marketing
4
The journal of business & industrial marketing
4
Journal of travel and tourism marketing
3
Electronic markets : the international journal on networked business
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business information systems : IJBIS
2
International journal of hospitality management
2
International journal of technology marketing : IJTMkt
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Technological forecasting & social change : an international journal
2
The marketing review
2
Australasian accounting business and finance journal : AABF
1
Cogent business & management
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Effective digital marketing for improving society behavior toward DEI and SDGs
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Enlightening tourism : ET ; a pathmaking journal
1
European management journal
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of contemporary hospitality management
1
International journal of electronic business
1
International journal of innovation : IJI journal
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management & enterprise development : IJMED
1
International journal of management, economics and social sciences : IJMESS
1
International journal of market research
1
International journal of services technology and management
1
International review on public and non-profit marketing
1
Journal of business economics and management
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of global information management
1
Journal of internet commerce
1
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1
The dimensions and roles of online content in social commerce : a systematic
literature
review
and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
2
Customer experience in social commerce : a systematic
literature
review
and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
3
From greenwashing to green B2B marketing : a systematic
literature
review
Vangeli, Anastas
;
Małecka, Agnieszka
;
Mitręga, Maciej
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 281-299
Persistent link: https://www.econbiz.de/10014454913
Saved in:
4
Brand communities : a
literature
review
and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
Saved in:
5
B2B marketing scholarship and the UN Sustainable Development Goals (SDGs) : a systematic
literature
review
Voola, Ranjit
;
Bandyopadhyay, Chinmoy
;
Voola, Archana
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 12-32
Persistent link: https://www.econbiz.de/10013197754
Saved in:
6
Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic
literature
review
and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
Saved in:
7
Corporate social responsibility and sustainability practices in B2B markets : a review and research agenda
Huang, Ying
;
Surface, Debra Lee
;
Zhang, Chun
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 219-239
Persistent link: https://www.econbiz.de/10014226504
Saved in:
8
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
9
Technological advancements and B2B international trade : a bibliometric analysis and review of industrial marketing research
Lacka, Ewelina
;
Chan, Hing Kai
;
Wang, Xiaojun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012285224
Saved in:
10
The untapped potential of B2B advertising : a
literature
review
and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
Saved in:
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