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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of business & industrial marketing"
~subject:"B2B"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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B2B
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B-to-B-Marketing
860
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860
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502
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502
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Christodoulides, George
5
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3
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Al-Kwifi, Osama Sam
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Journal of business ethics : JOBE
The journal of business & industrial marketing
Journal of business research : JBR
18
Journal of business-to-business marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing analytics : JMA
3
The journal of brand management : an international journal
3
Administrative Sciences : open access journal
2
Cogent business & management
2
European journal of marketing : EJM
2
International journal of business environment : IJBE
2
International journal of electronic customer relationship management : IJECRM
2
International journal of technology marketing : IJTMkt
2
Journal of personal selling & sales management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
The service industries journal
2
Asian business & management
1
Business horizons
1
Business process management journal
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Businesses
1
Central European business review : CEBR
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Decision analytics journal
1
Decision sciences
1
Economic research
1
Electronic markets : the international journal on networked business
1
European business review
1
European journal of marketing
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Finance research letters
1
International journal of business and emerging markets : IJBEM
1
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ECONIS (ZBW)
142
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142
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1
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
2
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
3
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
6
Founder's birth order and triple bottom line in B2B SMEs
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gorton, Matthew
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014531402
Saved in:
7
Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal
;
Labrecque, Lauren
;
Markos, Ereni
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
Saved in:
8
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
9
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
10
Capabilities for data-driven innovation in B2B industrial companies
Eriksson, Taina
;
Heikkilä, Marikka
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
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